Google ads and gambling keywords

[seksbog34]

Can you give me examples of what keywords to target to make money with gambling and google ads? For example do you targeted brand keywords or like general casino keywords or something like "free 100$ casino no deposit" . Generally what is the conversion rate? I talk about affiliate offers that pay you CPA when someone deposits for example 20$

 

[Graybeard]

Before you go any further; Google has strict restrictions on gambling ads.
Make sure you will qualify before you waste your time.

 

[T J Tutor]

do you targeted brand keywords

This is generally not permitted and often leads to a ban by the networks.

Generally what is the conversion rate?

There is no rule of thumb" with conversions. There are too many variables to consider like geos, demographics, traffic source(s), angles/hooks/triggers, ad copy and lander copy, or how well the funnel sets up the conversion for the conversion page. The first step with CPA offers is to determine of they are currently successful and to what extent. If you can determine that, then you can drill down on the remaining elements to create your funnel(s).

This is where todays intelligence platforms can do 70% of the footwork for you saving you days of research. They will tell you what offers are currently succeeding, what geos are working, what traffic sources are working, demographics targeting, copies of the creatives and the landers, etc., etc. Much of it downloadable.

I talk about affiliate offers that pay you CPA when someone deposits for example 20$

CPA offers are not all the same. You may find the same brand offer at multiple networks, but conditions and payouts may be very different.

Per Google:
"Google supports responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper Google Ads certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target."

Some of this means that what you may target in one geo or location may not be permitted in some other geos and locations.