Google Confirms She Does Not Use Meta Keywords Tag

[Linda Buquet]

From Search Engine Land?

<a href="http://searchengineland.com/google-stop-suing-over-the-keywords-tag-we-dont-use-it-26194">Google: Stop Suing Over The Meta Keywords Tag, We Don?t Use It</a>

Google is telling the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google?s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today?s blog post is perfectly clear:

?Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don?t have any effect in our search ranking at present.?

 

[JohnKC]

What about Yahoo! and Bing? (and the rest). I think I'll leave mine up there, just in case... I don't stuff my pages with tons of meta keywords anyway, I think I'm good for now.

 

[Meir_SportsEvents365]

the meta keywords died years ago right after the search engines evolved from "meta search engine" to full text indexing. I'm quite surprised it is still considered as an important tag.

That said, keeping the meta keywords tag should not have any negative effect so keeping them, even just for peace of mind is harmless

 

[djbaxter]

the meta keywords died years ago right after the search engines evolved from "meta search engine" to full text indexing. I'm quite surprised it is still considered as an important tag.

It isn't. I don't believe any major search engine uses the keywords tag. There are one or two directories that will read them when you submit a site but if the tag isn't there you'll just need to add some keywords manually.