Google Content Network Strategy - How About 2 Cent Clicks?

[Linda Buquet]

The Google Content Network is a different beast than the Google Search Network and is many times overlooked as a good source of cheap traffic. That's because many times people don't know how to properly take advantage of the power of the network.

Chad over at CDF Networks has a good post that shares some important information about how to leverage the Google Content Network.

<strong><a href="http://www.cdfnetworks.com/google-content-network-basic-strategy/">Google content network basic strategy</a></strong>

"With the social ad networks like Facebook and Myspace getting all the attention these days, its easy to forget about the #1 largest ad network: the Google content network. With an 80% reach of all Internet users and 140 Billion page views a month, the Google Content network drives some serious traffic. And just like social networks, you can also do specific GEO targeting and some demographic targeting.

But are the clicks still cheap? Here is screenshot of a couple test campaigns from just last month. These 2 campaigns received over 20,000 clicks at .02 per click!"