Rest in peace, Google SERPs. Though we had our share of ups and downs, I knew you like the back of my hand. We had a good run, but alas, it?s a new era. Love it or hate it, it?s time to pick up the pieces and move on.
If you haven?t noticed yet, the Google SERPs as we know it are gone. Upon first glance, it still has a familiar feel, but everything is different. Very different. One of the many changes that rolled out recently is Google Instant Previews, a visual preview pop-up of a website on the SERP before you click through.
And it looks as though Previews is improving click-through rates directly from the SERP. In fact, recent testing by Google shows Previews makes searchers 5 percent more likely to be satisfied with the results they click.
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