It seems like the Google Ads team can't sit still again. This time, they are experimenting with a new format for search ads. Specifically, they are adding additional links below and beside the main headline of the ads.
The YeezyPay team, a service that provides access to trusted Google Ads agency accounts always keeps a close eye on Google Ads’ updates and changes. Because of this, we have decided to investigate these new ad formats in detail. Our goal is to understand how affiliate marketers, media buyers, and advertisers can work with them effectively, in a way that enables them to maximize the potential of each advertising campaign, even when promoting grayhat verticals.
Additionally, in some GEOs, you might notice categories next to the website name in the search results. These categories help organize the ads and might include labels like "Accredited Degrees" or "Industry Leaders," which give users more context about the ads.
These two changes were noticed by experts Anthony Higman, John Cottrell, Barry Schwartz, and Gagan Khotra, who shared their observations on social media. The innovation looks a little unusual, but can increase the click-through rate (CTR) of the ads.
It's still not clear how the new additional links under the main title and the advertiser categories will affect conversions. The impact may vary depending on the specific market and other factors. On one hand, these changes could attract more attention from potential customers and increase the click-through rate (CTR). On the other hand, if users click on the additional links instead of the main link, it might decrease the conversion rate of the landing page related to the main offer.
How advertisers use this new feature will be very important. Google might look at the overall CTR of an ad or could create new metrics specifically for these additional links and categories.
If Google does implement this format, it is important to understand how to work with it effectively from the very first days. Since Google considers the Quality Score to be one of the most important ad metrics, the main emphasis in ad campaigns should be on ad relevance. This means the additional links should be relevant to the main title and the content on the landing page. Avoid adding links that are not relevant, as this can confuse users.
The best way to determine which link titles, descriptions, and attributes work best is through A/B testing, where you compare different versions to see which one performs better. Additionally, when tracking CTR, Quality Score, and conversion rates (CR), you should also not ignore other performance metrics. This will help you understand how the new links and category boxes are influencing the success of your advertising campaigns.
One potential benefit is the ability to find new ways to bypass restrictions using the additional links. For example, affiliates might use more compliant keywords in the main title while directing additional links to pages that promote their offers more aggressively. However, even with this approach, there is still risk of account rejections and bans.
To improve the chances of getting ads approved and to extend the life of advertising campaigns, affiliates can consider using Google Ads trusted agency accounts. These accounts usually have a higher level of trust from the advertising platform, which can help in getting ads approved. Affiliates can rent these agency accounts through services like YeezyPay, where they can add funds to their advertising balance using bank cards or cryptocurrency.
Additionally, the new features being tested by Google could lead to higher click-through rates (CTR). Larger and more organized ads take up more space in search results, which can attract more attention from users.
But there are also risks. The new ad formats may attract more attention from moderation teams. Non-standard ad formats, especially in the early stages of testing, often receive extra moderation as Google evaluates their performance and compliance.
Also, testing and optimizing campaigns with additional links can be more challenging than using traditional ad formats. Affiliates may find it difficult to figure out the best combinations and assess how well their ads are performing in this new setup.
The way to access these trusted agency accounts is through YeezyPay. Using trusted agency accounts can lower the risk of account bans which in turn will allow you to experiment more freely with new ad formats, such as additional links placed under the main title.
Also, these agency accounts often come with higher spending limits, and sometimes there are no limits at all until a violation is detected. This flexibility enables affiliates to scale their campaigns and drive traffic for longer periods and in larger volumes without constantly worrying about account bans, the frequent need to purchase pre-owned ad accounts, and the stress of warming up and relaunching the campaigns.
Just like with any new features, updates such as additional headlines can impact the cost per click (CPC) in different ways. However, by using trusted agency accounts from YeezyPay, affiliates have a better chance of lowering their CPC while maintaining or even increasing their ROI. Accounts with a clean history and established trust allow affiliates to run campaigns and test new strategies more freely, even in grayhat verticals. This is especially beneficial in competitive verticals like gambling or dating, where the stakes are high and the competition is tough.
Google may roll out these updates soon, so it's best to get ready for the changes ahead of time. By preparing and incorporating these new features into your advertising strategies, you'll be in a better position to succeed. Using trusted agency accounts can also make it easier to adapt to these changes in Google Ads.
The YeezyPay team, a service that provides access to trusted Google Ads agency accounts always keeps a close eye on Google Ads’ updates and changes. Because of this, we have decided to investigate these new ad formats in detail. Our goal is to understand how affiliate marketers, media buyers, and advertisers can work with them effectively, in a way that enables them to maximize the potential of each advertising campaign, even when promoting grayhat verticals.
New ad formats: Additional links and categories
Google is testing a new way to display ads by adding extra links and categories below the main title of the ad. Normally, the main link in an ad comes from specific elements set up in Google Ads, and any additional links usually appear below the ad description instead of right under the title.
Additionally, in some GEOs, you might notice categories next to the website name in the search results. These categories help organize the ads and might include labels like "Accredited Degrees" or "Industry Leaders," which give users more context about the ads.
These two changes were noticed by experts Anthony Higman, John Cottrell, Barry Schwartz, and Gagan Khotra, who shared their observations on social media. The innovation looks a little unusual, but can increase the click-through rate (CTR) of the ads.
How will these new features impact conversion rates, and how can they be used effectively?
It's still not clear how the new additional links under the main title and the advertiser categories will affect conversions. The impact may vary depending on the specific market and other factors. On one hand, these changes could attract more attention from potential customers and increase the click-through rate (CTR). On the other hand, if users click on the additional links instead of the main link, it might decrease the conversion rate of the landing page related to the main offer.
How advertisers use this new feature will be very important. Google might look at the overall CTR of an ad or could create new metrics specifically for these additional links and categories.
If Google does implement this format, it is important to understand how to work with it effectively from the very first days. Since Google considers the Quality Score to be one of the most important ad metrics, the main emphasis in ad campaigns should be on ad relevance. This means the additional links should be relevant to the main title and the content on the landing page. Avoid adding links that are not relevant, as this can confuse users.
The best way to determine which link titles, descriptions, and attributes work best is through A/B testing, where you compare different versions to see which one performs better. Additionally, when tracking CTR, Quality Score, and conversion rates (CR), you should also not ignore other performance metrics. This will help you understand how the new links and category boxes are influencing the success of your advertising campaigns.
What opportunities and challenges can affiliates in grayhat verticals expect from these new features?
For regular advertisers dealing with whitehat offers, these new features may offer several advantages. However, for affiliates in grayhat verticals, the situation is more complicated and can be seen as both beneficial and risky.
One potential benefit is the ability to find new ways to bypass restrictions using the additional links. For example, affiliates might use more compliant keywords in the main title while directing additional links to pages that promote their offers more aggressively. However, even with this approach, there is still risk of account rejections and bans.
To improve the chances of getting ads approved and to extend the life of advertising campaigns, affiliates can consider using Google Ads trusted agency accounts. These accounts usually have a higher level of trust from the advertising platform, which can help in getting ads approved. Affiliates can rent these agency accounts through services like YeezyPay, where they can add funds to their advertising balance using bank cards or cryptocurrency.
Additionally, the new features being tested by Google could lead to higher click-through rates (CTR). Larger and more organized ads take up more space in search results, which can attract more attention from users.
But there are also risks. The new ad formats may attract more attention from moderation teams. Non-standard ad formats, especially in the early stages of testing, often receive extra moderation as Google evaluates their performance and compliance.
Also, testing and optimizing campaigns with additional links can be more challenging than using traditional ad formats. Affiliates may find it difficult to figure out the best combinations and assess how well their ads are performing in this new setup.
How to reduce risks when testing the new features in your ad campaigns
When working with offers in grayhat verticals, the risks of account bans or other advertising issues are often higher. Therefore, it’s essential to have reliable resources, particularly when it comes to Google Ads accounts. Affiliates who have been working with this Google Ads for several years have learned that using trusted agency accounts with a solid clean history is typically the most effective and cost-efficient approach.The way to access these trusted agency accounts is through YeezyPay. Using trusted agency accounts can lower the risk of account bans which in turn will allow you to experiment more freely with new ad formats, such as additional links placed under the main title.
Also, these agency accounts often come with higher spending limits, and sometimes there are no limits at all until a violation is detected. This flexibility enables affiliates to scale their campaigns and drive traffic for longer periods and in larger volumes without constantly worrying about account bans, the frequent need to purchase pre-owned ad accounts, and the stress of warming up and relaunching the campaigns.
Just like with any new features, updates such as additional headlines can impact the cost per click (CPC) in different ways. However, by using trusted agency accounts from YeezyPay, affiliates have a better chance of lowering their CPC while maintaining or even increasing their ROI. Accounts with a clean history and established trust allow affiliates to run campaigns and test new strategies more freely, even in grayhat verticals. This is especially beneficial in competitive verticals like gambling or dating, where the stakes are high and the competition is tough.
Conclusion
Google is always making updates and adding new features to improve its advertising platform. New feautures, like additional headlines in search ads, can really increase your chances of getting conversions.Google may roll out these updates soon, so it's best to get ready for the changes ahead of time. By preparing and incorporating these new features into your advertising strategies, you'll be in a better position to succeed. Using trusted agency accounts can also make it easier to adapt to these changes in Google Ads.
