Facing worries about its tracking Web surfers' every move, Google Inc. is now offering a feature to track Web surfers' every move.
Its free Web History service is strictly voluntary — Google users can sign up to have the Internet giant keep detailed records of every website they visit so they can easily find them again later.
The feature is similar to that offered by Web browsers, except the data are stored on Google's servers instead of users' computers and there's no set time after which it is erased.
Web History's quiet debut this week came as privacy advocates continued to raise alarms about the prospect of Google combining its collection of information on individuals with that of DoubleClick Inc. Google has agreed to acquire the New York-based company, which distributes Web ads and tracks where the majority of people go on the Internet, for $3.1 billion.
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Its free Web History service is strictly voluntary — Google users can sign up to have the Internet giant keep detailed records of every website they visit so they can easily find them again later.
The feature is similar to that offered by Web browsers, except the data are stored on Google's servers instead of users' computers and there's no set time after which it is erased.
Web History's quiet debut this week came as privacy advocates continued to raise alarms about the prospect of Google combining its collection of information on individuals with that of DoubleClick Inc. Google has agreed to acquire the New York-based company, which distributes Web ads and tracks where the majority of people go on the Internet, for $3.1 billion.
full story and source