Google: PageRank Drops Most Likely Because You Sell Links

[djbaxter]

Google: PageRank Drops Most Likely Because You Sell Links
by Barry Schwartz
Sep 14, 2011

In a new Matt Cutts video, the Google engineer answers why webmasters are likely to see a toolbar PageRank drop for their site. He mentions three reasons:

(1) You simply lose a link from a third party page that had a lot of high PageRank.

(2) You have weird canonicalization issues with your site and domains that caused confusion.

(3) The most common reason, Matt said, was because the site is selling links and thus Google will demote the PageRank of that site in order to remove the incentive from link buyers to purchase links from that site.

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