The Google Places business kits currently in beta with the Portland, Ore., merchant community allow local businesses to market themselves online by integrating with Hotpot. The business kits are also set up to get the residents of the community involved with reviewing through Hotpot, say, over a Yelp.
The push to have Portland natives start reviewing on Hotpot came with the Hotpot Jackpot contest, where locals have a chance to win prizes for reviews. And while Matt McGee over at Search Engine Land said Google was breaking it own rules by incentivizing for reviews, I don?t entirely agree. Yes, those people may not have reviewed those businesses prior, but they can still be honest about their reviews, right?
The pi?ce de r?sistance of the business kits is the Smartphone-enabled window decal that can be affixed on a storefront, allowing patrons to read reviews on the spot. This is huge for both businesses and consumers. Think of the possibilities.
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