Google: Product Extension Ads Now Available For Mobile

[djbaxter]

Google: Product Extension Ads Now Available For Mobile
by Greg Sterling, Search Engine Land
Jun 9, 2011

This morning Google announced two new ad formats for mobile ? or rather the extension of two PC ad types to smartphones ? Product Extension Ads and Product Local Ads.

Basically these two mobile formats allow marketers to include product images and related data in ads showing on mobile devices (like PC-based AdWords). Further, if real-time inventory data are available and enabled, users could alternatively be shown information on whether products are in stock nearby.

The Product Extension Ads are intended to drive e-commerce from mobile devices. Google research has found that 77 percent of smartphone owners use their devices in stores. For example, someone looking for a bike might be in a store and consult her phone for product reviews and pricing information. Through Product Extension Ads she might see the same bike for sale online at a lower price and buy the bike through the internet accordingly.

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