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djbaxter
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Google Says "Don't Be Afraid" Of Duplicate Content
Search Engine Roundtable
October 25, 2010
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Search Engine Roundtable
October 25, 2010
Susan Moskwa from Google presented and offered some advice and tips on the [duplicate content] issue, from a Google's perspective.
Of course, she said the same thing Google always says about the topic. There is no real penalty for having duplicate content, it is a filter, not a penalty. Okay, okay, so what is new?
According to the coverage by Top Rank, Susan explained when webmasters should not worry about duplicate content. They include:
- Common, minimal duplication.
- When you think the benefit outweighs potential ranking concerns. Consider your cost of fixing the duplicate content situation vs. the benefit you would receive.
- Remember: duplication is common and search engines can handle it.
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