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Google Search Results Page Emphasizes ?True Local? Businesses | Research Study

Google Places Blogger

Posting from the Catalyst eMarketing Blog
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Obviously, the simple above-the-fold existence of Google+ Local pages (and their Places Pages designation before) implies a certain local search priority for geo-targeted searches. However, until recently the local search results have encompassed a fair mix of “true local” businesses and regional/national businesses. Over the past few months true local businesses seem to be given preferential treatment over regional and national competitors for geo-targeted searches.

Rather than rely only on empirical observation, I have gathered geo-targeted term Google SERP information for a variety of market sizes and industry types. The results are outlined below.
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See it on Scoop.it, via Google Places Optimization & Local SEO News



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