By now I'm sure you've heard '<strong>Google Suggest</strong>' is coming out of the lab and into the main Google search page. <strong>Some are saying this is going to severely cut into long tail keyword and typo traffic volume.</strong> Google is going to make it too easy for Joe Surfer to just pick from one of the suggestions instead of typing in that <em>nice juicy long tail phrase</em> you are so nicely optimized for.
<strong>But there's a hidden opportunity here I think, at least in the beginning before everyone starts capitalizing on it.</strong> So check this example and then follow along below the image to see how to use Suggest to your advantage.
<center><strong>Google Suggest Results for: Reverse Mortgages</strong>
<img src='http://affiliate-blogs.5staraffiliateprograms.com/wp-content/uploads/2008/08/googlesuggest.jpg' alt='googlesuggest.jpg' /></center>
Above is a search I did for "Reverse Mortgages" a <strong>very</strong> lucrative and <strong>very competitive</strong> key phrase. There are over 2 million competing pages. Now let's look at an interesting phrase Google 'suggested' when I searched. If I was a consumer interested in reverse mortgages, I think I'd be pretty likely to click the #2 result and would click "<strong>Reverse Mortgages pros and cons</strong>".
If I were a Reverse Mortgage affiliate or Adsense publisher, what do I see? A hidden gem! <strong>"Pros and cons" is at the very top of the list, YET has the lowest # of results.</strong> Hmmm, interesting - let's do some more keyword research.
<strong><a href="http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS272US272&q=allintitle%3A+%22reverse+mortgages+pros+and+cons%22&btnG=Search">allintitle: "reverse mortgages pros and cons"</a> only has 63 competing pages</strong>. Looks like it would be pretty easy to get to the 1st page!
When I checked the term "Reverse Mortgages" with the Adwords keyword tool and Wordtracker the phrase "Reverse Mortgages pros and cons" was so low down the list I may not have optimized for it and evidently not many other people did. <strong>Yet if 'Suggest' sends some visitors to the phrase </strong>and it's super easy to get ranked for, then it would probably be worth optimizing for.
What about PPC? Let's see if Google gives us an opportunity there too.
<strong><a href="http://www.google.com/sponsoredlinks?q=reverse+mortgages&complete=1&hl=en&pwst=1&um=1&ie=UTF-8&sa=N&start=564">Reverse Mortgages</a></strong> has 49 pages of PPC ads. <strong>There are OVER 500 Adwords ads to compete with! </strong>
Check out the <strong><a href="http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS272US272&q=reverse+mortgages+pros+and+cons">Reverse Mortgages pros and cons</a></strong> page Google Suggest just sent Joe surfer to! <strong>How many competing ads? Only 8!</strong> I'm dying to know if those 8 advertisers see a boost in traffic for this term. Maybe I got lucky with this example, but I've tried a few others and found some interesting gems too.
Below are some good articles about how Google Suggest could affect SEO.
<strong><a href="http://www.soloseo.com/blog/2008/08/26/how-google-suggest-changes-seo/">How Google Suggest Changes SEO</a>
<a href="http://www.moreniche.com/blog/2008/search-engine-optimization/google-suggest-goes-liv/">Google Suggest to Go Live</a>
<a href="http://www.seobook.com/seo-tips-google-search-suggest">Free SEO Tips for Google Search Suggest</a></strong>
<strong>But there's a hidden opportunity here I think, at least in the beginning before everyone starts capitalizing on it.</strong> So check this example and then follow along below the image to see how to use Suggest to your advantage.
<center><strong>Google Suggest Results for: Reverse Mortgages</strong>
<img src='http://affiliate-blogs.5staraffiliateprograms.com/wp-content/uploads/2008/08/googlesuggest.jpg' alt='googlesuggest.jpg' /></center>
Above is a search I did for "Reverse Mortgages" a <strong>very</strong> lucrative and <strong>very competitive</strong> key phrase. There are over 2 million competing pages. Now let's look at an interesting phrase Google 'suggested' when I searched. If I was a consumer interested in reverse mortgages, I think I'd be pretty likely to click the #2 result and would click "<strong>Reverse Mortgages pros and cons</strong>".
If I were a Reverse Mortgage affiliate or Adsense publisher, what do I see? A hidden gem! <strong>"Pros and cons" is at the very top of the list, YET has the lowest # of results.</strong> Hmmm, interesting - let's do some more keyword research.
<strong><a href="http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS272US272&q=allintitle%3A+%22reverse+mortgages+pros+and+cons%22&btnG=Search">allintitle: "reverse mortgages pros and cons"</a> only has 63 competing pages</strong>. Looks like it would be pretty easy to get to the 1st page!
When I checked the term "Reverse Mortgages" with the Adwords keyword tool and Wordtracker the phrase "Reverse Mortgages pros and cons" was so low down the list I may not have optimized for it and evidently not many other people did. <strong>Yet if 'Suggest' sends some visitors to the phrase </strong>and it's super easy to get ranked for, then it would probably be worth optimizing for.
What about PPC? Let's see if Google gives us an opportunity there too.
<strong><a href="http://www.google.com/sponsoredlinks?q=reverse+mortgages&complete=1&hl=en&pwst=1&um=1&ie=UTF-8&sa=N&start=564">Reverse Mortgages</a></strong> has 49 pages of PPC ads. <strong>There are OVER 500 Adwords ads to compete with! </strong>
Check out the <strong><a href="http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS272US272&q=reverse+mortgages+pros+and+cons">Reverse Mortgages pros and cons</a></strong> page Google Suggest just sent Joe surfer to! <strong>How many competing ads? Only 8!</strong> I'm dying to know if those 8 advertisers see a boost in traffic for this term. Maybe I got lucky with this example, but I've tried a few others and found some interesting gems too.
Below are some good articles about how Google Suggest could affect SEO.
<strong><a href="http://www.soloseo.com/blog/2008/08/26/how-google-suggest-changes-seo/">How Google Suggest Changes SEO</a>
<a href="http://www.moreniche.com/blog/2008/search-engine-optimization/google-suggest-goes-liv/">Google Suggest to Go Live</a>
<a href="http://www.seobook.com/seo-tips-google-search-suggest">Free SEO Tips for Google Search Suggest</a></strong>
