If you manage a local business website, then you likely have a series of pages for your targeted locations. You may even have some supplementary pages to target cities surrounding your physical locations. Done well, this can be a solid strategy to scale your marketing and make local customers aware of your business.
Unfortunately, these pages are not always finely crafted, and all too often, they are simple template pages with one or two key details changed for each location. Sometimes there is location greed with too many pages created; sadly, this approach is often abused by businesses and those nefarious SEO types to grab a tiny bit more SERP real estate than they really deserve.
To combat this, Google has promised (and possibly released) an update to the Doorway Pages algorithm, which could also catch many (relatively) innocent local businesses in the crossfire.
As with all quality-focused Google updates, it is the problems and woe that get all the column space and not the opportunities the algorithm update creates for smart, proactive local businesses to fill the gap ? so, I?m going to talk about turning this potential problem into an opportunity for increased local visibility.
The goal of this post is to provide clarity regarding what Google wants from location landing pages along with a battle plan for creating your city and location pages in a safe and sustainable manner.
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