Google Updates Results: Small Businesses Suffer

[djbaxter]

Google Updates Results: Small Businesses Suffer
by Clayton Wood, Search Engine Journal
August 9, 2012

With the latest update from Google we all watched as online businesses shut down, consultants started advising customers to get a new domain name and start over, and an untold number of websites lost their rankings in the search results. Critics have claimed that the domestic impact of recent Google Updates forcing local businesses into bankruptcy because they are unable to compete with Big Brands such like Amazon and ebay.

Whether directed at these businesses or not, the updates Google made in May and June have put a lot of smaller website?s out of the first page (or out of business). What we saw when testing the websites and link factors after the fallout was Google ranking the larger, internal linking, more diverse external link portfolios. This specifically occurred in keyword verticals that could overlap or perhaps previously ?competed? with large websites. Almost across the board we see Wikipedia beating website?s that previously ranked, and in the Ecommerce space Amazon wins over niche specific web pages.

If you look closely, you?ll see Google starting to show results in favor of larger corporate businesses.

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[artistictouchbhm]

I've read an article that contradicted that actually. Google places + helps the small business prosper in a large environment where all the big boys are.