Google Inc. is looking to find more links between the searches its users do in order to better target advertising, but the company is reluctant to go much further than that in tracking their behavior.
Susan Wojcicki, Google vice president of product management for advertising, said on Tuesday Google was shying away from the industry race to deliver tools for advertisers that stitch together a user's various online actions into one profile.
The world's Web search leader has built its business around ads tied to words typed into its search box, which are expected to earn it upward of $16 billion in revenue this year.
Details news at Google wary of behavioral targeting in online ads - Yahoo! News
Susan Wojcicki, Google vice president of product management for advertising, said on Tuesday Google was shying away from the industry race to deliver tools for advertisers that stitch together a user's various online actions into one profile.
The world's Web search leader has built its business around ads tied to words typed into its search box, which are expected to earn it upward of $16 billion in revenue this year.
Details news at Google wary of behavioral targeting in online ads - Yahoo! News
