S
StaceyRicci
Guest
Affiliate marketing is really a 90/10 business - only 10% of the affiliates do actually sell something. The reasons behind are very complex and too difficult to discuss here, but the most common reason is because affiliates sign-up for "getting rich" programs, or (and this is the better alternative) for generic and non-targeted products.
I will guide a little bit you, guys, how to choose your niche if you are just starting affiliate marketing.
While it might not be the ideal process for every affiliate, there are several generic steps that can be followed:
1. Find out a target group
From the "own/used" list, what products do you really love? Or which you master the best? What makes you an expert? I bet that you have some excellent products which you use every day or purchased and used with enjoyment.
2. Follow target group needs
Health, muscles, cosmetics, binary, nutrition. Be sure you can generate good targeted traffic.
For example, male university student between 18 – 25 years old, or middle-aged professional male
3. Look for the affiliate programs for the products in your list
Now that you have the own/used list of products and the "Expert category", you can start finding out if they are sold through Affiliates. Chances are that many of the products will make it, while the others should go to the recycle bin for later.
Once you find affiliate programs for the products, look for the conditions they offer: commissions, payment date, conditions to join and problems. Take out the products in "nasty programs", you now have the own/used/not nasty products and the Expert/not nasty categories.
4. Affiliate competition, demand and conversion rate
We have several filters that we can further apply:
• affiliate competition (just Google to see how many other affiliates are promoting the selected products, and how good they are)
• demand (searches made, general interest in them)
• conversion rate (that would be based on some assumptions regarding how many of the visitors will actually buy something)
5. Understand profitable problems deeply. It’s not enough to simply know that, for example, males between 18 and 25 are looking for hangover cures. You need to find out what exactly they want in a hangover cure, and the problems they have with current hangover cures. There’s more to it then simply finding your niche, however. You also need to understand the language they use in describing their ideal solution, so you can echo that language back to them in your ad copy, sales page copy, etc.
3 things you should stick
1. Always be modern. My personal experience is showing that now all “green” thhings are extremely profitable. Health&Weealth are always in Trend – paleo diets, skincare products, muscles. Don’t forget about such a brilliant modern traffic source as Instagram
2. Hobbies and activities are also stupidly profitable if you target the ones where the customers have a lot of money to spend on their passion. Sports, travelling and whatever makes people relaxed and happy!
3. Affiliate products and Services Which Have High Payouts. Money is important hehe
If you are a newbie, working alone, choose a niche audience to serve, then dive in and understand that audience’s problems deeply. By doing so, a new world of profitable opportunities will open up to you. Don’t forget to change your approaches. Be flexible.
I will guide a little bit you, guys, how to choose your niche if you are just starting affiliate marketing.
While it might not be the ideal process for every affiliate, there are several generic steps that can be followed:
1. Find out a target group
From the "own/used" list, what products do you really love? Or which you master the best? What makes you an expert? I bet that you have some excellent products which you use every day or purchased and used with enjoyment.
2. Follow target group needs
Health, muscles, cosmetics, binary, nutrition. Be sure you can generate good targeted traffic.
For example, male university student between 18 – 25 years old, or middle-aged professional male
3. Look for the affiliate programs for the products in your list
Now that you have the own/used list of products and the "Expert category", you can start finding out if they are sold through Affiliates. Chances are that many of the products will make it, while the others should go to the recycle bin for later.
Once you find affiliate programs for the products, look for the conditions they offer: commissions, payment date, conditions to join and problems. Take out the products in "nasty programs", you now have the own/used/not nasty products and the Expert/not nasty categories.
4. Affiliate competition, demand and conversion rate
We have several filters that we can further apply:
• affiliate competition (just Google to see how many other affiliates are promoting the selected products, and how good they are)
• demand (searches made, general interest in them)
• conversion rate (that would be based on some assumptions regarding how many of the visitors will actually buy something)
5. Understand profitable problems deeply. It’s not enough to simply know that, for example, males between 18 and 25 are looking for hangover cures. You need to find out what exactly they want in a hangover cure, and the problems they have with current hangover cures. There’s more to it then simply finding your niche, however. You also need to understand the language they use in describing their ideal solution, so you can echo that language back to them in your ad copy, sales page copy, etc.
3 things you should stick
1. Always be modern. My personal experience is showing that now all “green” thhings are extremely profitable. Health&Weealth are always in Trend – paleo diets, skincare products, muscles. Don’t forget about such a brilliant modern traffic source as Instagram
2. Hobbies and activities are also stupidly profitable if you target the ones where the customers have a lot of money to spend on their passion. Sports, travelling and whatever makes people relaxed and happy!
3. Affiliate products and Services Which Have High Payouts. Money is important hehe
If you are a newbie, working alone, choose a niche audience to serve, then dive in and understand that audience’s problems deeply. By doing so, a new world of profitable opportunities will open up to you. Don’t forget to change your approaches. Be flexible.
