trackingdesk
Active Member
Hi Everyone - From time to time, this question shows up on the forum and everyone is rushing in to throw its 2cts (including myself) in order to shed some light on this innocent question.
As you might have seen in the past, my stance is normally the following:
The best tracking is the one that will suit your tracking needs, at a certain point in time.
Everyone with a bit of experience knows that there are many marketing methods, many type of traffic sources and many types of marketing funnels. The combination of all of those, will set the tracking requirements and consequently, not all tracking platforms will suit them all.
Most tracking platform will have about 70% of common features, and it's usually in the 30% that the "fine print" will strike the green light for those particular tracking needs.
While I'd love to say that we have the best tracking platform, I know that others will provide specific features that we do not have. And that's fine.
So when you plan to ask "what's the best tracker", think about the following points before shooting your question:
Happy Tracking!
Laurent
As you might have seen in the past, my stance is normally the following:
The best tracking is the one that will suit your tracking needs, at a certain point in time.
Everyone with a bit of experience knows that there are many marketing methods, many type of traffic sources and many types of marketing funnels. The combination of all of those, will set the tracking requirements and consequently, not all tracking platforms will suit them all.
Most tracking platform will have about 70% of common features, and it's usually in the 30% that the "fine print" will strike the green light for those particular tracking needs.
While I'd love to say that we have the best tracking platform, I know that others will provide specific features that we do not have. And that's fine.
So when you plan to ask "what's the best tracker", think about the following points before shooting your question:
- Hosted vs self hosted
- Integrations with specific traffic sources or affiliate networks
- Funnel tracking (multiple goals)
- Tracks Organic Traffic (seo, social)
- Display banners
- Built-in Landing page management
- Custom tracking domains?
- Pricing (that's not a feature, but it seems to matter)
Happy Tracking!
Laurent