The Lunar New Year, celebrated this year on January 29th, is not just a time for family gatherings and festivities - it’s also one of the most lucrative shopping seasons of the year. With traditions centered around new beginnings, gift-giving, and home preparations, consumer demand surges, creating golden opportunities for affiliate marketers.
Whether your audience is looking for traditional decorations, trendy fashion, or travel deals for the holiday season, the right affiliate programs can help you turn this festive period into a profitable one. In this article, we’ll unveil the best affiliate programs to promote this Lunar New Year, ensuring both you and your audience have a prosperous start to the year!
Where is the Lunar New Year celebrated?
Lunar New Year is a significant celebration across East Asia, Southeast Asia, and in communities worldwide with Asian heritage. Here’s a closer look at the main regions where it’s celebrated and their unique traditions:
- China: Known as Spring Festival, this is the largest celebration, featuring family reunions, firecrackers, red envelopes (hongbao), and a 15-day festival ending with the Lantern Festival.
- Vietnam: Called Tet, it’s the most important holiday in Vietnam. Families honor ancestors, clean their homes, and enjoy traditional dishes like bánh chưng and bánh tét.
- South Korea: Known as Seollal, it includes ancestral rites, traditional games, and the exchange of New Year’s greetings and gifts.
- Malaysia & Singapore: Lunar New Year is a key event, with vibrant lion dances, street parades, and festive markets. Families celebrate with reunion dinners and gift-giving.
- Indonesia: Celebrated by Chinese-Indonesian communities, the festival includes traditional food, cultural performances, and prayers at temples.
What do people usually buy prior to Lunar New Year?
In the lead-up to Lunar New Year, people engage in extensive shopping to prepare for the festivities and to honor traditions. Common purchases include:
- New Clothing: Buying new clothes symbolizes a fresh start and the ushering in of good fortune for the coming year.
- Food and Ingredients: Families stock up on meats, vegetables, fruits, and special items like candies and nuts to prepare lavish meals and snacks for guests.
- Gifts and Red Envelopes (Hongbao): It's customary to purchase gifts and red envelopes filled with money to distribute to children and unmarried adults, symbolizing good luck and prosperity.
- Home Decorations: Items such as couplets with auspicious phrases, lanterns, and paper cutouts are bought to adorn homes, creating a festive atmosphere and warding off misfortune.
- Flowers and Plants: Purchasing flowers like peonies, chrysanthemums, and plum blossoms, as well as fruit-bearing plants, is popular, as they are believed to bring prosperity and good luck.
- Household Appliances: Some families invest in new household items or appliances, symbolizing renewal and improvement in the new year.
The Best Affiliate Programs for the Lunar New Year
Marketplaces
Shopee Affiliate Program
GEO: ID, MY, SG, TH
Payout: up to 16% depending on the GEO
Cookie window: 7 days
Hold: 60 days
Deeplinks:
AR: up to 90%, depends on the GEO
AliExpress Affiliate Program
GEO: Worldwide (Exceptions apply)
Payout: up to 8%
Cookie window: 3 days
Hold: 30 days
Deeplinks:
AR: 82%
Alibaba Affiliate Program
GEO: Worldwide (Exceptions apply)
Payout: up to 10%
Cookie window: 15 days
Hold: 60 days
Deeplinks:
AR: 50%
DHgate Affiliate Program
GEO: Worldwide (Exceptions apply)
Payout: up to 15%
Cookie window: 30 days
Hold: 60 days
Deeplinks:
AR: 88%
Clothing, shoes, accessories
Charles&Keith Affiliate Program
GEO: MY, AU, SG, HK
Payout: up to 8%
Cookie window: 10 days
Hold: 70 days
Deeplinks:
AR: up to 100% depending on the GEO
Adidas Affiliate Program
GEO: ID, MY, PH, SG, TH, VN
Payout: 6%
Cookie window: 30 days
Hold: 60 days
Deeplinks:
AR: 36%
Lazada Affiliate Program
GEO: MY
Payout: 1%
Cookie window: 30 days
Hold: 45 days
Deeplinks:
AR: 55%
11street Korea Affiliate Program (Exclusive)
GEO: KR
Payout: up to 15%
Cookie window: 1 day
Hold: 45 days
Deeplinks:
AR: 60%
Beauty products
Strawberrynet Affiliate Program
GEO: Worldwide
Payout: up to 8.4%
Cookie window: 30 days
Hold: 30 days
Deeplinks:
AR: 9%
Foreo Affiliate Program
GEO: HK, ID, JP, KR, MY, PH, SG, TW, TH, VN
Payout: 3%
Cookie window: 60 days
Hold: 30 days
Deeplinks:
AR: 50%
Travel
Klook Affiliate Program
GEO: Worldwide
Payout: up to 5%
Cookie window: 30 days
Hold: 60 days
Deeplinks:
AR: 72%
Trip.com Affiliate Program
GEO: Worldwide
Payout: up to 8%
Cookie window: 30 days
Hold: 30 days
Deeplinks:
AR: 85%
Air Asia Affiliate Program
GEO: Worldwide
Payout: up to 5%
Cookie window: 30 days
Hold: 60 days
Deeplinks:
AR: 72%
Airpaz Affiliate Program
GEO: Worldwide
Payout: 1%
Cookie window: 30 days
Hold: 30 days
Deeplinks:
AR: 72%
Zalora Affiliate Program
GEO: ID, MY, HK, SG, PH
Payout: up to 8%
Cookie window: 7 days
Hold: 90 days
Deeplinks:
AR: up to 100% depending on the GEO
Software
iubenda Affiliate Program
GEO: AU, BR, CA, DK, FR, DE, IT, NL, PT, RU, GB, US
Payout: up to 40%
Cookie window: 30 days
Hold: 45 days
Deeplinks:
Finance
TradingView Affiliate Program (EXCLUSIVE)
GEO: Worldwide
Payout: up to $1050
Cookie window: 90 days
Hold: 30 days
Deeplinks:
AR: 96%
Wrapping It Up
As the Lunar New Year approaches, it’s time to align your affiliate marketing efforts with one of the most vibrant and high-spending seasons of the year. From traditional gifts to modern essentials, shoppers are ready to splurge, and the affiliate programs highlighted in this article offer the perfect opportunity to capitalize on this festive energy.Join Indoleads to be prosperous this upcoming new lunar year!
