Though Alexa is not considered to be a good way to judge how busy a site is however link sellers use it as one of the yardsticks for determining link value, what is the highest Alexa ranking your site has ever achieved.
Most of you users probably do not have Alexa installed, its quite interesting that lots of emphasis (when selling links) is placed on alexa and PR and not much on traffic.
There is not Alexa toolbar for firefox and they are not planning to create one but they offer links to some FF plugin from here: Alexa Web Search - Help
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