Homepages That Help You Sell

[djbaxter]

How To Write A Homepage That Helps You Sell
by Aaron Wrixon, SpeckyBoy.com
October 28, 2015

Home is an interesting page, because it has so many jobs to accomplish:

• Your Homepage needs to look good and make a great first impression.
• Home needs to work to help people discover other parts of the site they might want to visit.
• Home also needs to help orient people to your business – both what you do and how you do it.

But the truth is, none of that will really help you sell.

So what will? For starters, what you need on your Homepage is a lot simpler than you think.

KoMarketing recently did a study that looked at what helps demonstrate credibility on the website of a vendor selling to other businesses. (Hint… that’s you.)

More than half of the buyers surveyed said they wanted to see About information on the Homepage. Two-thirds said they wanted Contact info there.

And what was most often reported missing from Homepages?

You guessed it – thorough contact information (51% of the time) and About info (29% of the time.)

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