Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google's search results?
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Do you have to change your web pages?
1. Think out of the box. Don't just use the technical terms that you use in your company. Think about the words that other people would use to describe your product. For example, don't just use "rhinoplasty" but also "nose job" and "nose surgery".
2. Optimize different pages of your website for different keywords. The more pages you optimize, the better. It is much better if one web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.
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