Hey guys,
Summer is here and with that comes traveling.
The first thing that seems to have opened the door to traveling abroad is sport. 
️
Not business trips or family vacations just yet, but events like UEFA EURO 2020, the Champions League final, or even the Olympic Games in Tokyo. With that comes opportunity, the opportunity for affiliate marketers to get back to promoting the travel niche. Just in time when everyone’s dreaming of booking that getaway trip!
Read this guide to learn how affiliate marketers can make money running travel niche campaigns during the most important summer sports events of 2021! [post-COVID look]
In a word, yes! We all know that 2020 was a slow year for travel and the first half of this year has been too. But… 2021 is starting to look promising for travel offers. Google Trends has shown that more and more searches are taking place containing travel-related keywords. For example Skyscanner, Booking.com, and cheap flights, as you can see in the example below.
It’s not a small opportunity either, Statista says that the travel and tourism industry directly contributed US$2.9trillion to GDP in 2019. Although we are not saying that the world is 100% back to normal, large areas of the globe are still living with some kind of restrictions or other things, including travel.
According to A.T. Kearney, the sports events industry is estimated to be worth up to $620 billion, much of that being from football/soccer. So, pay attention to events like UEFA EURO 2020 or CONMEBOL Copa América which have already kicked off. That means this is the time to advertise your travel offers to these sports fans now.
The travel industry is really picking back up. This is the sign you need to dust off your travel offers, bust out your spy tools and check out which affiliate networks are offering travel offers.
You don’t want to be late to the party, the airport or the sports field this summer.
As you can see from the infographic below, the summer of sports is really starting to kick off. And where there are sporting events, there are opportunities to make money. And we are not just talking about sports betting, although that is always a good idea.
We are just excited as you are for the summer of champions, and this list really has something for everyone. Take the Tour de France, for example, this is a perfect opportunity to find E-commerce offers for new bikes to promote to the fans watching the races on streaming sites. If you are into soccer then you can make affiliate marketing campaigns promoting nearly all of the verticals. It’s just how you spin it.
And you can take all you learn in this article and apply it to when each of these events is taking place, as we know each one needs to be thought of individually. But by reading on, you will have the general formula you need to apply to each scenario.
But don’t forget that audiences will still likely be global, as the sporting events we are covering are some of the most famous in the world. That means fans from all over will be streaming, placing bets, downloading, or purchasing products related to the games. So, keep that in mind when you are choosing your targeting strategy.
We know that creatives are most important for running push campaigns. The right ones can save or burn your campaigns.
What you need for creatives and copy that converts are the same things for your pop, domain redirect, or push campaigns. These examples can be tweaked and adapted to fit your needs whether it’s for a travel campaign or a sports betting one.
Take a look at the list below to get a taste of what your ads could be missing.
As you can see in these push ads the copy has plenty of examples of FOMO, related keywords, and imagery all relating to both travel and sports. Take this example and apply it to your ads and see if you can get more conversions with the sports events this summer.
Magda
Summer is here and with that comes traveling.
The first thing that seems to have opened the door to traveling abroad is sport. ️Not business trips or family vacations just yet, but events like UEFA EURO 2020, the Champions League final, or even the Olympic Games in Tokyo. With that comes opportunity, the opportunity for affiliate marketers to get back to promoting the travel niche. Just in time when everyone’s dreaming of booking that getaway trip!
Read this guide to learn how affiliate marketers can make money running travel niche campaigns during the most important summer sports events of 2021! [post-COVID look]
Can Affiliate Marketers Make Money With The Travel Vertical In 2021?
In a word, yes! We all know that 2020 was a slow year for travel and the first half of this year has been too. But… 2021 is starting to look promising for travel offers. Google Trends has shown that more and more searches are taking place containing travel-related keywords. For example Skyscanner, Booking.com, and cheap flights, as you can see in the example below.
It’s not a small opportunity either, Statista says that the travel and tourism industry directly contributed US$2.9trillion to GDP in 2019. Although we are not saying that the world is 100% back to normal, large areas of the globe are still living with some kind of restrictions or other things, including travel.
☞ The rise in of travel offers for sports events
Having said that, there have been more and more large sporting events that require their fans’ attendance. That’s why some restrictions are being lifted to allow spectators to watch their favorite team abroad. The success of major championship finals like the Europa League or Champions League held in Gdansk, Poland, and Porto, Portugal respectively.According to A.T. Kearney, the sports events industry is estimated to be worth up to $620 billion, much of that being from football/soccer. So, pay attention to events like UEFA EURO 2020 or CONMEBOL Copa América which have already kicked off. That means this is the time to advertise your travel offers to these sports fans now.
The travel industry is really picking back up. This is the sign you need to dust off your travel offers, bust out your spy tools and check out which affiliate networks are offering travel offers.
You don’t want to be late to the party, the airport or the sports field this summer.
️ Which sports events should affiliates focus on for the travel niche?
As you can see from the infographic below, the summer of sports is really starting to kick off. And where there are sporting events, there are opportunities to make money. And we are not just talking about sports betting, although that is always a good idea.We are just excited as you are for the summer of champions, and this list really has something for everyone. Take the Tour de France, for example, this is a perfect opportunity to find E-commerce offers for new bikes to promote to the fans watching the races on streaming sites. If you are into soccer then you can make affiliate marketing campaigns promoting nearly all of the verticals. It’s just how you spin it.
And you can take all you learn in this article and apply it to when each of these events is taking place, as we know each one needs to be thought of individually. But by reading on, you will have the general formula you need to apply to each scenario.
☞ Sports Events Calendar
Have a look at the Sports Events Calendar below, which has all the key dates for when spectators might want travel offers to be promoted to them. And which countries the games are held in, so you can bet that your travel offers will go down well there too.But don’t forget that audiences will still likely be global, as the sporting events we are covering are some of the most famous in the world. That means fans from all over will be streaming, placing bets, downloading, or purchasing products related to the games. So, keep that in mind when you are choosing your targeting strategy.
Examples of ad copy and creatives that convert
We know that creatives are most important for running push campaigns. The right ones can save or burn your campaigns.What you need for creatives and copy that converts are the same things for your pop, domain redirect, or push campaigns. These examples can be tweaked and adapted to fit your needs whether it’s for a travel campaign or a sports betting one.
Take a look at the list below to get a taste of what your ads could be missing.
- FOMO is a great motivator – The fear of missing out! Tell the audience other people have already purchased recently.
- Keep the keywords relevant – Pick your sports event and do your research.
- Show them your best visuals – For travel a sandy beach for sports betting some green winnings will do the trick.
- Tell them they deserve it – Everyone wants to treat themselves occasionally and what better way than a trip away, if it’s to watch the big game even better!
- Keep it simple – Clear short copy works the best for getting your message across quickly.
- How much time is left on the clock? If you want to score before the games end you’ve got to motivate people with a sense of urgency.
☞ Travel push ads example:
As you can see in these push ads the copy has plenty of examples of FOMO, related keywords, and imagery all relating to both travel and sports. Take this example and apply it to your ads and see if you can get more conversions with the sports events this summer.
If you want to learn about:
- The best GEOs for travel niche during the Summer of Sports;
- The best affiliate programs and networks for sports betting and travel;
- Where to find the best offers?
CLICK HERE TO READ THE FULL ARTICLE
Magda
