This piece will cover some techniques and principles for constructing a landing page which makes it user-friendly. Just like a businessman needs the proper clothing, a woman requires a perfect dress, and a landing page needs the correct design and carefully placed content.
Our article "How to create a landing page? Part I" explains the complete procedure in depth for those who don't know how to make a landing page from the beginning.
Remember that constructing a website is more time-intensive than just reading this article. Don't be discouraged, though. By taking on the task of designing the website yourself, it is possible to save up to five thousand dollars. So, shall we begin?
Trick 1 - Four dimensions of power
Have you ever noticed the grid pattern when you snap a photo? This concept is referred to as the "rule of thirds", and it also applies to web design. This rule divides the webpage into three parts and creates nine equal squares.
The focal points of the four intersecting lines are the "power dimensions". Anything within these boundaries will be noticed by the human eye first. When creating a landing page, put the most essential components at the intersections.
Mark Lepper and Sheen Iyengar discovered during their study that when presented with a table featuring 24 different types of jam, it was less appealing than a table with 6 varieties. They also discovered that when given too many options, the chance of making a purchase decreased tenfold. How can we apply this to the landing page design? Minimize the number of CTAs and buttons and concentrate on one objective. Consider the potential user decisions and try to reduce them as much as possible.
Trick 3 - The “F” Model
Numerous investigations have revealed that when perusing a text, people's eyesight instinctively follows a specific pattern. It begins from the left and moves to the right before shifting down. Generally, the bottom right corner is given the least attention, simply being quickly scanned.
To improve user comprehension and encourage conversion, prioritize elements in the form of a letter F. This arrangement should put the essential details closest to the F. Additionally, highlight means of communication, such as social media or telephone numbers, in a noticeable area.
Take advantage of the positive reviews your product has garnered, and put either your application or a form nearby where the review can be seen.
Trick 7 - Above the fold
Are you familiar with the term "above the fold"? If not, here is a brief explanation. This refers to the portion of a website that can be seen without scrolling down the page.
Each year, fewer and fewer people are reading, often simply skimming over articles with their eyes. According to the Nielsen Norman Group Research, content placed at the top of the page is more likely to be viewed by users than content at the bottom; this has been proven to be 84% more effective.
The reason why lengthy content can be off-putting to users is because it requires more effort to view it, like scrolling down the page. This means that the more text there is, the less likely users are to read it.
When deciding what website design to use, you should assess who comprises your target audience. Are they male or female? What is their profession? What do they do in their leisure time? What is their objective, and what are their expectations? Answering these queries can help you narrow down your options. Are you looking for a more calming and pastel palette, or a deeper and more enigmatic one? Once you have an idea of the fundamentals for your website and have a firm initial vision, make sure to adhere to the following rules.
Rule #1 - High-quality images
A Bright Local study revealed that 60% of people favour search results that include photos. In response, Skyword research indicated that captivating photos garnered an average of 94% more views. In order to make the most of your images, it's best to avoid the standard and dull picks and select something creative and intriguing. You may have to pay for such pictures, yet there are countless sites that provide an array of high-quality images without cost. Examples of such sites include:
The entire user experience is influenced by website speed, and thus the size of images and videos should be kept to a minimum. For those with Windows, compressing images can be accomplished using the following tool:
MacOS users, we suggest using the following for compressing pictures:
Online image compression softwares:
Video size
Regarding the size of the video recordings, the situation is comparable to that of images. But it is a bit more intricate. Photos can be merely several MB, while videos generally take up more than one hundred MB, which can impede the speed of your website significantly.
The best video compressors:
It is essential to ensure that the colors used for the brand are consistent with its purpose and, more importantly, that they are attractive to your intended audience. Nevertheless, the offer and the quality of services are the most significant considerations.
When it comes to creating an accessible environment for people with disabilities, the use of colors is an essential factor to consider. As per the fourth rule, it is best to avoid placing two vibrant colors side by side, especially blue and green, as it may be difficult to decipher for people with colorblindness. The safest approach is to use black text on a white background.
ALT tags provide alternative descriptions of images on websites. This makes them accessible to those with vision impairments, as the software can interpret the picture. It also is helpful for those with slow internet connections, as they can still see what the image is without having to wait for it to load.
Subtitles for videos
When you have numerous videos on your website, it's sensible to include subtitles for the benefit of those who are deaf. For lengthy audio recordings, transcription is recommended. A web-based program that can assist you with adding subtitles automatically is, for example, veed.io.
Properly edited and marked links
Rather than including "Click here" in your text, it's beneficial to say "For more information, you can visit [website address]". This is especially beneficial for blind people. Furthermore, make hyperlinks stand out by using a color that is different from the plain text. This way, users won't have to search for the links with their mouse.
The size of the buttons
If the buttons that take visitors to other pages of your website are too small, this could be an issue for individuals who find it difficult to explore the site. Make sure to ensure that the area of the button that can be clicked on is sufficiently large.
Keyboard navigation
Your website should be organized so that pressing the "TAB" button goes to the menu and other features in a sensible order. This will make it easier for those with disabilities to move around the website easily.
The initial information about the company isn't hard to understand, but pay attention to the rest. It's easy to be overwhelmed by all the links and phrases that look like spam; that's something to stay away from.
It's not to say that things that are of value to you can't be included in the footer. It is important that the footer fulfills the needs of the user and still helps you reach your objectives. A few examples of items that could be in the footer are:
Once the headers and buttons are generated, the next phase is constructing the webpage's content. The data should be associated with the offer that is being advertised and persuade the consumer to buy the item.
To create an efficient interface, it's essential to maintain a hierarchy and system. A blueprint can be designed in PowerPoint or on paper to help with structure. To ensure clarity, the key questions of what, where, when and why must be answered. The information should be presented in an orderly fashion: what the product is and why the user needs it. Credentials can be included to promote trust. On LeadGeneration sites, the content should be kept as straightforward and concise as possible, with a few steps to maximize conversion rates.
In the market, solutions exist to make website creation and customization an easy task, with attractive results, regardless of the device. Kubio is one example: a plugin that integrates with Gutenberg, allowing for maximum design flexibility and a pleasant page creation experience. With it, users can edit whole pages with a singular, user-friendly interface without needing to comprehend WordPress template structure.
The template gallery on this website is expansive and provides a great way to jump-start your website. It also has a vast selection of blocks, including pricing tables, image galleries, sliders and accordions, for creating complex pages quickly. Additionally, it ensures each page area – header, footer and page content – is kept in the correct template automatically.
Main features of Kubio Builder:
You’re here so you probably have the skills to create a website with a professional look. All that remains is to wish you success!
Our article "How to create a landing page? Part I" explains the complete procedure in depth for those who don't know how to make a landing page from the beginning.
Remember that constructing a website is more time-intensive than just reading this article. Don't be discouraged, though. By taking on the task of designing the website yourself, it is possible to save up to five thousand dollars. So, shall we begin?
Trick 1 - Four dimensions of power
Have you ever noticed the grid pattern when you snap a photo? This concept is referred to as the "rule of thirds", and it also applies to web design. This rule divides the webpage into three parts and creates nine equal squares.
The focal points of the four intersecting lines are the "power dimensions". Anything within these boundaries will be noticed by the human eye first. When creating a landing page, put the most essential components at the intersections.
Trick 2 - Hick’s law
William Edmund Hick, a British psychologist, suggested that a rise in the number of selections available will increase the time needed to make a decision. Consequently, the more opportunities we have to select from, the longer we will take to decide.
Mark Lepper and Sheen Iyengar discovered during their study that when presented with a table featuring 24 different types of jam, it was less appealing than a table with 6 varieties. They also discovered that when given too many options, the chance of making a purchase decreased tenfold. How can we apply this to the landing page design? Minimize the number of CTAs and buttons and concentrate on one objective. Consider the potential user decisions and try to reduce them as much as possible.
Trick 3 - The “F” Model
Numerous investigations have revealed that when perusing a text, people's eyesight instinctively follows a specific pattern. It begins from the left and moves to the right before shifting down. Generally, the bottom right corner is given the least attention, simply being quickly scanned.
To improve user comprehension and encourage conversion, prioritize elements in the form of a letter F. This arrangement should put the essential details closest to the F. Additionally, highlight means of communication, such as social media or telephone numbers, in a noticeable area.
Trick 4 - The 8-Second Rule
The amount of time a person can concentrate on a single task is limited to 8 seconds, with newer studies finding that this number is even lower. To capture the attention of a user in such a brief period of time, what should be done?- Craft a compelling and exciting title that succinctly communicates the benefits of the product/page, while also addressing the difficulties faced by the customer.
- Make your message stand out by incorporating visuals that emphasize the purpose of the product.
- Make a short and visible CTA button.
Trick 5 - The Law of Similarity
The way people perceive the entirety of something differs from how they see its individual components. We prefer having entities close to us that are alike, yet in distinct categories.
Take advantage of the positive reviews your product has garnered, and put either your application or a form nearby where the review can be seen.
Trick 6 - Social proof
Data Insight and AliExpress discovered that 90% of purchases are made after the customers read the reviews. To use this concept when constructing a website, consider adding customer feedback to it. Social proof is a type of confirmation, such as awards and credentials.Trick 7 - Above the fold
Are you familiar with the term "above the fold"? If not, here is a brief explanation. This refers to the portion of a website that can be seen without scrolling down the page.
Each year, fewer and fewer people are reading, often simply skimming over articles with their eyes. According to the Nielsen Norman Group Research, content placed at the top of the page is more likely to be viewed by users than content at the bottom; this has been proven to be 84% more effective.
The reason why lengthy content can be off-putting to users is because it requires more effort to view it, like scrolling down the page. This means that the more text there is, the less likely users are to read it.
LANDING PAGE - DESIGN AND UX
When deciding what website design to use, you should assess who comprises your target audience. Are they male or female? What is their profession? What do they do in their leisure time? What is their objective, and what are their expectations? Answering these queries can help you narrow down your options. Are you looking for a more calming and pastel palette, or a deeper and more enigmatic one? Once you have an idea of the fundamentals for your website and have a firm initial vision, make sure to adhere to the following rules.
Rule #1 - High-quality images
A Bright Local study revealed that 60% of people favour search results that include photos. In response, Skyword research indicated that captivating photos garnered an average of 94% more views. In order to make the most of your images, it's best to avoid the standard and dull picks and select something creative and intriguing. You may have to pay for such pictures, yet there are countless sites that provide an array of high-quality images without cost. Examples of such sites include:
- Pexels,
- Unsplash,
- StockSnap,
- Negative Space,
- Superfamous Studios,
- Little Visuals,
- Gratisography,
- Kaboompics,
- Picjumbo.
The entire user experience is influenced by website speed, and thus the size of images and videos should be kept to a minimum. For those with Windows, compressing images can be accomplished using the following tool:
MacOS users, we suggest using the following for compressing pictures:
Online image compression softwares:
Video size
Regarding the size of the video recordings, the situation is comparable to that of images. But it is a bit more intricate. Photos can be merely several MB, while videos generally take up more than one hundred MB, which can impede the speed of your website significantly.
The best video compressors:
- Any Video Converter Free,
- Leawo Prof. Media,
- Freemake Video Converter,
- WinX Video converter,
- MediaCoder (Windows only),
- AVS Video converter (Windows only),
- Total Video Converter,
- HandBrake.
Rule #2 - Colors
The choice of colors for marketing is very important since they can alter the perception of your business by the user. If you would like to learn more about the influence of color in affiliate marketing, our article "The psychology of color in affiliate marketing. How will the details change your earnings?" is worth reading.
It is essential to ensure that the colors used for the brand are consistent with its purpose and, more importantly, that they are attractive to your intended audience. Nevertheless, the offer and the quality of services are the most significant considerations.
When it comes to creating an accessible environment for people with disabilities, the use of colors is an essential factor to consider. As per the fourth rule, it is best to avoid placing two vibrant colors side by side, especially blue and green, as it may be difficult to decipher for people with colorblindness. The safest approach is to use black text on a white background.
Rule #3 - Bright and clear headlines
It is crucial for users to keep your page in mind and want to revisit it. Utilizing a vibrant yet unobtrusive title will go a long way in assisting them. Additionally, it is invaluable to consider people with disabilities or those that are digitally excluded and make it simpler for them to navigate your website. This is how it should appear.
Rule #4 - Accessibility for people with disabilities
We have put together a series of considerations to remember when creating a website accessible for people with disabilities. Adopting this adapted content will also have a beneficial impact on SEO, which will lead to a higher ranking on search engines like Google.ALT descriptions
ALT tags provide alternative descriptions of images on websites. This makes them accessible to those with vision impairments, as the software can interpret the picture. It also is helpful for those with slow internet connections, as they can still see what the image is without having to wait for it to load.
Subtitles for videos
When you have numerous videos on your website, it's sensible to include subtitles for the benefit of those who are deaf. For lengthy audio recordings, transcription is recommended. A web-based program that can assist you with adding subtitles automatically is, for example, veed.io.
Properly edited and marked links
Rather than including "Click here" in your text, it's beneficial to say "For more information, you can visit [website address]". This is especially beneficial for blind people. Furthermore, make hyperlinks stand out by using a color that is different from the plain text. This way, users won't have to search for the links with their mouse.
The size of the buttons
If the buttons that take visitors to other pages of your website are too small, this could be an issue for individuals who find it difficult to explore the site. Make sure to ensure that the area of the button that can be clicked on is sufficiently large.
Keyboard navigation
Your website should be organized so that pressing the "TAB" button goes to the menu and other features in a sensible order. This will make it easier for those with disabilities to move around the website easily.
Rule #5 - Space
It is important that the user understands what your website is about as soon as they arrive. An overcrowded page with too much text and ads makes it confusing for the user to know what to do. This type of page is not likely to be seen anymore. Nevertheless, it is possible to improve the design of such a page, as seen in the example below.
The initial information about the company isn't hard to understand, but pay attention to the rest. It's easy to be overwhelmed by all the links and phrases that look like spam; that's something to stay away from.
Rule #6 - Transparent menu and symmetry
The top navigation bar should be straightforward, and the menu should follow suit. Nowadays, the trend is to have a single, easily-usable menu at the top. Additionally, ensure the homepage is aesthetically balanced; people find this visually pleasing.Rule #7 - Footer
In conclusion, the footer should be constructed with care and thoughtfulness. Its simplicity and appeal are essential components. It is important to consider what you want the users who reach the bottom of the page to do. Having an idea of this will make it simpler to develop the right footer. Commonly, people scroll to the bottom of the webpage for contact details.
It's not to say that things that are of value to you can't be included in the footer. It is important that the footer fulfills the needs of the user and still helps you reach your objectives. A few examples of items that could be in the footer are:
- privacy policy and terms of use,
- contact details,
- navigation,
- links to social media,
- subscription to the newsletter.
LANDING PAGE - TEXT CONTENT
Once the headers and buttons are generated, the next phase is constructing the webpage's content. The data should be associated with the offer that is being advertised and persuade the consumer to buy the item.To create an efficient interface, it's essential to maintain a hierarchy and system. A blueprint can be designed in PowerPoint or on paper to help with structure. To ensure clarity, the key questions of what, where, when and why must be answered. The information should be presented in an orderly fashion: what the product is and why the user needs it. Credentials can be included to promote trust. On LeadGeneration sites, the content should be kept as straightforward and concise as possible, with a few steps to maximize conversion rates.
In the market, solutions exist to make website creation and customization an easy task, with attractive results, regardless of the device. Kubio is one example: a plugin that integrates with Gutenberg, allowing for maximum design flexibility and a pleasant page creation experience. With it, users can edit whole pages with a singular, user-friendly interface without needing to comprehend WordPress template structure.
The template gallery on this website is expansive and provides a great way to jump-start your website. It also has a vast selection of blocks, including pricing tables, image galleries, sliders and accordions, for creating complex pages quickly. Additionally, it ensures each page area – header, footer and page content – is kept in the correct template automatically.
Main features of Kubio Builder:
- create entire pages in a single, intuitive interface,
- advanced design and responsive options,
- create pages by combining pre-defined sections,
- vast template gallery,
- extensive block library.
YOU’RE ALREADY HERE?
You’re here so you probably have the skills to create a website with a professional look. All that remains is to wish you success!
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