If you?re looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales.
In a recent study, eMarketer looked more closely at online advertising in Canada. They forecast this segment will increase 30 percent by 2016, when it?s anticipated to reach CA$4.51 billion. Within this growth, search is expected to represent the largest share of online ad spending.
Given these numbers, it?s likely more marketers will be investing their efforts in Canada in the near future. Now is a great time to enter the market before other U.S. companies and take advantage of easy visibility among a smaller amount of competitors. If this is un-chartered territory when it comes to your search marketing program, your efforts may be all for naught unless you?ve taken the time to better understand how to establish and run successful search marketing campaigns in Canada.
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