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Wikipedia will delete all links placed straight away!!
Wrong. That's simply not true. It will delete a lot of links, for sure... but if you have something that is particularly pertinent to a page, they won't always.
Luke... you are right that it would be pointless submitting the site in my sig to the cottages page of Wikipedia. This is NOT what I am suggesting. There are other sites that are far more suited to Wikipedia inclusion than that. I run over 200 travel sites and I assure that I have some sites that have multiple Wikipedia links and that those links - particularly collectively - do bring an OK amount of traffic.
However, aren't those links nofollow? Am I wrong?
..and I'm simply saying it depends on the site or business. As you say, in many cases, it won't work. In some, it does. Sorry, but I'm not going to publicly divulge which sites/links but I'll PM you with a small example...