ROI (Return on Investment) is one of the most important metrics in affiliate marketing. It shows whether you have made or lost money with an offer.
The indicator of a successful campaign is a positive ROI. According to various sources, a ROI of 30%-100% is considered the norm.
ROI = (revenue - cost) /cost.
So how can you increase ROI? Let us apply the formula. We have two main variables: Revenue and Cost. So, to increase ROI, we need to a) increase revenues and b) decrease expenses.
But what exactly should we do?
Read our new article and learn how to increase ROI!
