Hey guys!
Yes, it’s that time again…UEFA EURO 2020 is finally here, the soccer season is upon us, and it’s all happening 11 June to 11 July 2021!
You may have heard of UEFA EURO championships, but did you know you could use your favorite sporting event to make money as an affiliate marketer?
We’ll tell you exactly how to do just that, which verticals to promote to get the best ROI for the games, and which GEO will perform best for these kinds of campaigns! Just like with other big sporting events, you don’t even need to watch the games to be making a profit when they’re on.
So… sit back, relax and read this comprehensive guide on how to make money with affiliate marketing campaigns during UEFA EURO 2020 games!
If you’re a footie fanatic, feel free to skip this part of the article. We’re about to tell you all about the biggest football tournaments that happen globally, and why they’re fantastic to watch. Not to mention why they’re so fantastic to run your affiliate marketing offers with.
The last World Cup took place in Russia in 2018 and the next one will take place already next year in 2022 in Qatar! Stay tuned as this means there will be yet another great opportunity for affiliate marketers to make money. And whatever you learn here, you’ll be able to use it next year, too.
Hence the biggest excitement of all! This event gathers the interest of not only soccer fans but of every European citizen. Even if one doesn’t normally follow the Champions League games, if it’s one country versus another, then there’s no way the game goes unnoticed. Think of the biggest and most exciting games in EUROs history like — Greece coming out of nowhere to win in 2004, that 4-0 victory over Italy in the EURO 2012 final for Spain, or even Denmark astonishing everyone by winning against Germany in 1992!
Since the first EURO game that started the tournament in 1960, European football championships occur every four years. Unfortunately, due to the ongoing pandemic of COVID-19, the 60th edition which was meant to happen in 2020 had to be postponed to the following year (same as the Olympic Games).
Given that the UEFA EURO games don’t come around very often, and as soccer is extremely popular in Europe, there will be tons of media and user attention surrounding it this year.
This means lots of brand awareness for the championships that affiliate marketers should use as a great opportunity to get in on the action and promote their products to people interested in these games already.
Now that you realize the difference between the biggest soccer events, and why the EURO tournament is so special, let’s focus on how to make the most of EURO 2020 for your affiliate marketing campaigns.
Still, there might be one thing that seems really confusing… is it EURO 2020 or EURO 2021?
Well, things got a bit complicated when UEFA had to postpone the games by a year due to the coronavirus pandemic. But given the amount of effort and money put into the event’s branding and marketing (that was prepared already way before the year 2020 got us all by surprise), the institution decided to keep the original EURO 2020 naming.
That’s why keywords for this event need to be carefully checked and chosen. Some less football-oriented users might get lost in the marketing funnel by searching for the EURO 2021 or 2021 Championships (following the logic of the event taking place this year).
Or they might even confuse it with Europa League or the UEFA Champions League as these all sound like the same event.
That’s why affiliate advertisers need to make clear what event they refer to and choose their keyword targeting right. In that case, including the 2021 angle might be worth a shot.
☞ Remember to:
Due to the pandemic, various safety and health regulations have been put into place globally. Whether it’s about going to the shops or going to watch the big game. So, in order to have the safest experience for those participating in the EURO 2020 live events, including both the players on the pitch and the fans in the stands, there have been some changes to the way sports events are run.
To start off, the last edition, that is EURO 2016, was held in France and games took place across multiple stadiums throughout the country. This year, EURO 2020 will be held in eleven different countries, and stadiums. That’s one of the bigger differences from the previous games.
As you can see from the attached infographic, each country, city, and stadium has to follow different safety regulations. That’s why, to understand the scale of the event and how easy it is for soccer fans to see the live game, we’ve put all the essential information in one place.
And how does it help affiliate advertisers who are not flying in to any of these places to watch a game? Well, knowing what venues are the most or the least ticket-holder-friendly lets you plan your campaigns accordingly and avoid making mistakes.
☞ For example:
The last EURO event in 2016 was an advertiser’s dream… with 2 billion TV viewers globally according to USA Today. And with most of the viewers unable to go see the matches in person this year, it is set to be the most viewed EURO Championships in history — both on TV and online. This obviously includes millions of fans outside of Europe, so they can’t be neglected when picking your GEOs for UEFA EURO 2020 offers.
The list of nations with an official broadcast of the Championships consists of 226 nations. Don’t worry, we haven’t included them all here as it’s rather a long list. But you can click here to see the full list of media outlets that will be broadcasting the games.
It’s usually two per country, and ESPN seems to be the most popular, with over 40 appearances on said list. Have a look to see which one is relevant to your home country and look out for offers promoting unofficial streaming of the games. There is always money to be made in this situation.
The top 5 biggest sports streaming sites that affiliates may use to make money from the EURO events are:
You may need a Virtual Private Network (VPN) to access some of these sites whether they are on the UEFA official broadcaster or online alternatives. Luckily for you, some of your customers will need one too, as this is another popular affiliate product that can be offered to customers during the Championships. Some examples of popular VPNs are NordVPN, VyprVPN, or ExpressVPN.
So, whether you are promoting affiliate marketing products like TVs or computers to watch the big games on, or promoting streaming sites themselves, or VPNs to get access to them… make sure you cover the coverage of the games in your affiliate campaigns!
As mentioned above, the games will be split across Europe in eleven countries. The teams will move but the fans will mostly be able to watch matches in their home countries or via TV or online.
But what you really want to know is which cities and countries will the EURO 2020 UEFA games be held in? Well, here’s the full list of stadiums and the group stage they will host:
It will all kick off at the Stadio Olimpico in Rome, Italy which will host the opening game on June 11th.
As you can see from the infographic:
As you will have a guarantee that there will be interested users in these cities.
Magda
Yes, it’s that time again…UEFA EURO 2020 is finally here, the soccer season is upon us, and it’s all happening 11 June to 11 July 2021!
You may have heard of UEFA EURO championships, but did you know you could use your favorite sporting event to make money as an affiliate marketer?
We’ll tell you exactly how to do just that, which verticals to promote to get the best ROI for the games, and which GEO will perform best for these kinds of campaigns! Just like with other big sporting events, you don’t even need to watch the games to be making a profit when they’re on.
So… sit back, relax and read this comprehensive guide on how to make money with affiliate marketing campaigns during UEFA EURO 2020 games!
️ Affiliate marketing guide to football events
If you’re a footie fanatic, feel free to skip this part of the article. We’re about to tell you all about the biggest football tournaments that happen globally, and why they’re fantastic to watch. Not to mention why they’re so fantastic to run your affiliate marketing offers with.☞ The World Cup
Let’s start with the biggest one — The FIFA World Cup tournament. This one happens every four years and consists of 32 countries that make it through the qualifying rounds of the tournament. In order to qualify, a particular country has to be a member of FIFA (Fédération Internationale de Football Association) which is the primary organization that runs this global event.The last World Cup took place in Russia in 2018 and the next one will take place already next year in 2022 in Qatar! Stay tuned as this means there will be yet another great opportunity for affiliate marketers to make money. And whatever you learn here, you’ll be able to use it next year, too.
☞ UEFA Champions League
Now, another competition that you might want to pay attention to is the UEFA Champions League. It is also a UEFA event, and the competition consists of the best football clubs in Europe. For example, the English Premier League, German Bundesliga, or the Spanish LaLiga. Mind this tournament accepts clubs from many different countries, and that they’re not limited by the player’s nationality but rather the club’s budget to afford the best players out there.☞ Not to be confused with UEFA Europa League
Then there is the UEFA Europa League which consists of teams that did not qualify for the prestigious Champions League. For example, this year Manchester United only managed to get into the Europa League instead of the Champions League. The winners of this league (Villarreal CF in the 2020/21 final) have the opportunity to be promoted to the Champions League in the following season.☞ UEFA EURO 2020 — What is it & why is it unlike any other soccer event?
Finally, we come to the one event that interests us the most. In short, UEFA EURO 2020 is a competition between the national teams. That’s why you will find players from some of the best-known clubs (like Bayern Munich or FC Barcelona or Liverpool FC) playing for their national teams, rather than the clubs they’re usually associated with.Hence the biggest excitement of all! This event gathers the interest of not only soccer fans but of every European citizen. Even if one doesn’t normally follow the Champions League games, if it’s one country versus another, then there’s no way the game goes unnoticed. Think of the biggest and most exciting games in EUROs history like — Greece coming out of nowhere to win in 2004, that 4-0 victory over Italy in the EURO 2012 final for Spain, or even Denmark astonishing everyone by winning against Germany in 1992!
Since the first EURO game that started the tournament in 1960, European football championships occur every four years. Unfortunately, due to the ongoing pandemic of COVID-19, the 60th edition which was meant to happen in 2020 had to be postponed to the following year (same as the Olympic Games).
Given that the UEFA EURO games don’t come around very often, and as soccer is extremely popular in Europe, there will be tons of media and user attention surrounding it this year.
This means lots of brand awareness for the championships that affiliate marketers should use as a great opportunity to get in on the action and promote their products to people interested in these games already.
Now that you realize the difference between the biggest soccer events, and why the EURO tournament is so special, let’s focus on how to make the most of EURO 2020 for your affiliate marketing campaigns.
️ Is it EURO 2020 or 2021? [COVID-19 update]
Still, there might be one thing that seems really confusing… is it EURO 2020 or EURO 2021? Well, things got a bit complicated when UEFA had to postpone the games by a year due to the coronavirus pandemic. But given the amount of effort and money put into the event’s branding and marketing (that was prepared already way before the year 2020 got us all by surprise), the institution decided to keep the original EURO 2020 naming.
That’s why keywords for this event need to be carefully checked and chosen. Some less football-oriented users might get lost in the marketing funnel by searching for the EURO 2021 or 2021 Championships (following the logic of the event taking place this year).
Or they might even confuse it with Europa League or the UEFA Champions League as these all sound like the same event.
That’s why affiliate advertisers need to make clear what event they refer to and choose their keyword targeting right. In that case, including the 2021 angle might be worth a shot.
☞ Remember to:
- Do your football keyword research using tools like Keyword Tool, Google Trends, or, Keywords Everywhere.
- Test which UEFA event-related keywords work best for your campaigns.
- Check the community forums to see what offers and trends are discussed.
- Use spy tools to get a peek into what other affiliates do in regards to football events.
️ The coronavirus pandemic’s influence on EURO 2020
Due to the pandemic, various safety and health regulations have been put into place globally. Whether it’s about going to the shops or going to watch the big game. So, in order to have the safest experience for those participating in the EURO 2020 live events, including both the players on the pitch and the fans in the stands, there have been some changes to the way sports events are run.To start off, the last edition, that is EURO 2016, was held in France and games took place across multiple stadiums throughout the country. This year, EURO 2020 will be held in eleven different countries, and stadiums. That’s one of the bigger differences from the previous games.
As you can see from the attached infographic, each country, city, and stadium has to follow different safety regulations. That’s why, to understand the scale of the event and how easy it is for soccer fans to see the live game, we’ve put all the essential information in one place.
And how does it help affiliate advertisers who are not flying in to any of these places to watch a game? Well, knowing what venues are the most or the least ticket-holder-friendly lets you plan your campaigns accordingly and avoid making mistakes.
☞ For example:
- Check if the GEO you’d like to target with your travel offer accepts visitors at all.
- Check what GEOs don’t accept ticket-holders to promote Streaming offers there instead.
- See which locations are going to be the busiest with tourists to promote VPN services.
- Plan your e-commerce/travel campaigns according to travel restrictions. Hotel anyone?
️ How to benefit from the media coverage of EURO games?
The last EURO event in 2016 was an advertiser’s dream… with 2 billion TV viewers globally according to USA Today. And with most of the viewers unable to go see the matches in person this year, it is set to be the most viewed EURO Championships in history — both on TV and online. This obviously includes millions of fans outside of Europe, so they can’t be neglected when picking your GEOs for UEFA EURO 2020 offers.The list of nations with an official broadcast of the Championships consists of 226 nations. Don’t worry, we haven’t included them all here as it’s rather a long list. But you can click here to see the full list of media outlets that will be broadcasting the games.
It’s usually two per country, and ESPN seems to be the most popular, with over 40 appearances on said list. Have a look to see which one is relevant to your home country and look out for offers promoting unofficial streaming of the games. There is always money to be made in this situation.
The top 5 biggest sports streaming sites that affiliates may use to make money from the EURO events are:
- Sony Liv (India & others)
- Fox Sports (U.S.A.)
- Stream2Watch (U.K. & others)
- Live Soccer TV (Global)
- StreamSports (Global)
You may need a Virtual Private Network (VPN) to access some of these sites whether they are on the UEFA official broadcaster or online alternatives. Luckily for you, some of your customers will need one too, as this is another popular affiliate product that can be offered to customers during the Championships. Some examples of popular VPNs are NordVPN, VyprVPN, or ExpressVPN.
So, whether you are promoting affiliate marketing products like TVs or computers to watch the big games on, or promoting streaming sites themselves, or VPNs to get access to them… make sure you cover the coverage of the games in your affiliate campaigns!
️ When and where will EURO 2020 take place? [Infographic]
As mentioned above, the games will be split across Europe in eleven countries. The teams will move but the fans will mostly be able to watch matches in their home countries or via TV or online.But what you really want to know is which cities and countries will the EURO 2020 UEFA games be held in? Well, here’s the full list of stadiums and the group stage they will host:
- Group A: Italy (Stadio Olimpico in Rome)
- Group B: Russia (Saint Petersburg Stadium), Denmark (Parken Stadium, Copenhagen)
- Group C: Netherlands (Johan Cruijff Arena, Amsterdam)
- Group D: England (Wembley Stadium, London), Scotland (Hampden Park, Glasgow)
- Group E: Spain (Stadium La Cartuja Sevilla, Seville)
- Group F: Germany (Fußball Arena München, Munich), Hungary (Ferenc Puskás Stadium, Budapest
It will all kick off at the Stadio Olimpico in Rome, Italy which will host the opening game on June 11th.
As you can see from the infographic:
- The white cities host the Group and Knockout stages only.
- The red cities the Quarterfinals.
- And in gold is London, the semis and the final will be played on 6th-7th, and the 11th, respectively.
As you will have a guarantee that there will be interested users in these cities.
If you want to learn about:
- Advertising profits and gains from UEFA EURO 2020 [Data & Statistics]c
- How to benefit from UEFA EURO 2020 as an affiliate marketer?
- Selecting GEOs for your EURO 2020 affiliate marketing campaigns
- Which verticals to target with EURO 2020?
Magda
