How To Marry Keywords & Compelling Content

[djbaxter]

How To Marry Keywords & Compelling Content: In-Depth & Step By Step
by Tom Demers, Search Engine Land
May 8, 2015

The death of keywords has been a bit exaggerated. Despite Google?s efforts to move towards entity search (?things, not strings?), understanding the words that people use to search for things is likely to continue to be valuable for online businesses.

That said, it is true that some of the ?old ways? of keywords optimization simply don?t work as well as they once did.

As Google has been inundating webmasters with pandas, penguins, and other species over the last few years, I?ve seen business owners and marketing departments alike become increasingly confused about how to actually target a specific keyword that they want to rank for.

So, how should you be thinking about keywords in this ?create great content? era of search engine optimization (SEO) and online marketing?

In this post, I?ll walk through how to incorporate keyword research and keyword targeting into high-quality content, thereby positioning it to help drive leads, links, shares and sales.

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