R3DRUM
New Member
Many are asking how to optimize and scale campaigns.
Allow me to share some of my tips on scaling campaigns.
Scaling means your campaigns are doing very well, and you want to increase volume to your campaign.
Here are the two ways of scaling:
But there is more to scale within the same traffic source, before you scale to other sources.
You could target whitelist pubids! Make use of the data you have been receiving throughout your testing, whitelist all the pubids with eCPM higher than your bid.
Then duplicate the original campaign, targeting just the whitelisted pubs, with a higher and affordable price, so that the cloned campaign can get more quality traffic and you could still be profitable.
You could also have a few tiers of whitelisted pubs.
So, you can have many cloned campaigns with different bids for the different tiers of whitelisted pubs.
This way, you will be exposed to more quality traffic and more volume.
After that, then you move on to scale out to other sources.
I will create a thread on how to scale in other sources.
Allow me to share some of my tips on scaling campaigns.
Scaling means your campaigns are doing very well, and you want to increase volume to your campaign.
Here are the two ways of scaling:
- Scale within the Traffic Source
- Scale out to other Traffic Sources
But there is more to scale within the same traffic source, before you scale to other sources.
You could target whitelist pubids! Make use of the data you have been receiving throughout your testing, whitelist all the pubids with eCPM higher than your bid.
Then duplicate the original campaign, targeting just the whitelisted pubs, with a higher and affordable price, so that the cloned campaign can get more quality traffic and you could still be profitable.
You could also have a few tiers of whitelisted pubs.
So, you can have many cloned campaigns with different bids for the different tiers of whitelisted pubs.
This way, you will be exposed to more quality traffic and more volume.
After that, then you move on to scale out to other sources.
I will create a thread on how to scale in other sources.
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