I am in confusion on "Offer Split Testing" ?

[affiliatelk]

I heard about Offer Split testing "It depends on your budget"

• $200 budget? Maybe 3 offers, 1 landing page, 7 ads.
• $2,000 budget? Maybe 5 offers, 3 landing pages, 50 ads

sorry if this is too obvious. but I don't fully understand this part "Maybe 5 offers, 3 landing pages, 50 ads" .. 3 Landing pages - I understand we need to split test to see which landing page converts better. 50 ads - I understand this as well.

But what about 5 offers. Don't we choose 1 offer to promote and build everything around it?

Thanks

 

[Daria_WapEmpire]

Sometimes different offers that look similar for you can show different performance. That's why you should test different offers. The key though is understanding when you should stop testing a particular one and cut it off.
You can also create a smartlink campaign with several very similar offers. This can help you to understand which offer inside your smartlink works better with different banners/landing pages, etc.

 

[Brand In A Flash]

You want to have a few high-performing offers at your disposal. To find these few you'll need to use the method above test 10,20 maybe even 30 offers. Once you have identified your top few (3-5 is a good number), then you can spend more time and focus on those exclusively. Building around 1 offer is risky as the offer may be taken down from the network or get paused. Offers are taken off of CPA networks or get paused regularly.

 

[awesomesauce]

Many times you can use the same landing page for a handful of different offers. For example, if you're promoting iPhone sweeps I'm sure you can find a metric ton of offers to split test against each other. Even if the offer is the exact same as what you got from a different network, split test the networks. You'll be surprised what happens.

Also note that your budget depends on the payout. If you're promoting a $100 CPA offer you'll need far more money to test it to statistical significance than with a $0.20 CPA offer.