The triumphal march of PropellerAds’ Telegram Ads traffic continues. Without much ado, we rush to present a brand new case study of our partner and show you how this new format breaks the limits and brings real money.
We bet you will be amazed by the elegance and simplicity of this case, where a Telegram mini app owner reached 9.8% CTR without effort. Let’s see how he did that. Take notes instead of being jealous!
Some background information
- Product: Telegram mini app, owned by our partner
- Vertical: iGaming
- App type: bot for better user experience
It looks similar to this example (due to confidentiality reasons, we don’t reveal the original brand, visuals, and text, but show you the principles):
Later on, users can easily play mini games and make in-game deposits through this bot.
The main campaign details
- Main GEO: Kazakhstan
- OS: Android, iOS
- Platform: Mobile
- Pricing model: CPC
- Campaign period: 1st – 31st of December, 2024
By the way, good news: we have tons of high-quality traffic for this slice (GEO + OS, meaning Kazakhstan + Android/iOS), so by setting the above-average rate, you can win the competition pretty fast.
The user flow in this campaign was the following:
Registration > first-time deposit > retention (recurring app usage, repetitive deposits)
The only minus of this campaign was the absence of postback to track conversions. As you may know, tracking provides more campaign data to analyze and optimize it on every step of the user journey. And, as you might have guessed, for this campaign no optimization was done (still, the campaign was pretty successful even without any additional efforts).
It’s not easy to set tracking for Telegram, but our account managers insist that it is really important, so if you have any suitable third-party solutions – use them.
What do we see here? A pretty impressive CTR of 9.863, which is a great result regarding the cost-per-click he had.
Also, as our partner informed us, the Telegram Ads traffic he purchased at PropellerAds converted into deposits pretty well, which actually brought the performance he desired.
Approach to creatives
Our partner’s approach to creatives was a success. What he did was a combination of classical images (like, branded icons + pictures of a bright character), similar to this:
Quick tip: don’t be shy to use emojis for your Telegram ad messaging! They look super native to this platform and prove to work for user engagement.
Another important recommendation from our account manager – don’t forget to add clear CTAs and information about benefits (welcome bonuses, gifts, special offers, whatever you have). Example:
Title: WHAAAT?! 2 000 Tokens as a welcome bonus!
Text: Yes, this is what you get in Schwartz Games
And now let’s move to the final part with some campaign recommendations from Viktoriya Demskaia, PropellerAds’ account manager.
Tips to go
Tip 1: if your aim is to get maximum volumes, you may launch multiple campaigns for as many GEOs as you want. Use original eye-catching creatives and localize your campaigns in accordance with chosen GEOs – this will bring more conversions.Tip 2: if you want registrations and deposits, do your best to set the postback to obtain correct data about these user actions. This is essential when you opt for a CPA Goal pricing model, since it is based on smart bidding algorithms and needs conversion data to deliver the most optimal traffic to you. Also, in this case, you will need a significant campaign budget, because such tests will cost you more.
Tip 3: if you want to increase brand awareness and let the whole world see your mini app, then you will need a significant budget and no restrictions for your daily budget. For this aim, SmartCPC pricing model is highly recommended. It can help you control your budget and avoid over-bidding, since it uses dynamic price per click that depends on numerous parameters and defines which bid works for a particular zone.
Tip 4: last but not least, work on the user flow regularly. Your task is to improve and simplify the entire user journey from the moment he sees the ad till the moment he makes a deposit. For example, make sure that your mini app has a clear and convenient interface on every step. Also, provide users with as many payment options as possible.
That’s it! So catch the hype and make your Telegram mini app a new addiction of millions! PropellerAds Telegram Ads traffic will help.
