Impact Of Canadian Anti-Spam Legislation On Subscriber Rates

[djbaxter]

Sad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
by Kevin Gallant, Marketing Land
May 15, 2015

The US CANSPAM regulations have been in place for some time but the Canadian anti-spam laws are relatively new.

How Much Of An Impact Has CASL Had?
The hard truth? Without a doubt, marketers? efforts to be CASL compliant hurt subscriber growth rates. If you have a list of Canadian subscribers, where did your brand end up in the mix of being compliant?

Unfortunately for marketers and consumers alike, spam is still a problem, even as subscriber growth is slowing down. Cloudmark?s most recent study was a real eye opener on the overall drop in Canadian spam and even legitimate email being sent.

Sadly, we haven?t seen CASL truly protect Canadians as it was initially intended just yet, considering spam email to Canadians has stayed nearly consistent.

Read more...