Improving CTR

[cpafixman]

Hi there. I have a campaign that's got a 100% roi on 7search, its an email submit so the income isnt massive but still atleast im not losing money.

I have a keyword that's converting but the CTR is only 0.03%. it has 200 clicks with 661,518 impressions. how can i get it upto at least 1%.

should i bid more even though my rank is 1.9?

 

[newlxx]

Try making changes to the Ad Title and Body copy of the ad for the certain keyword only.

 

[cpafixman]

The problem is the keyword is really generic. its only one word.