iOS 14 is coming. What does this mean for tracking?

[CPV Lab Pro]

As you probably already found out, there is a real craziness these days about the launch of iOS 14 in 2021 and about the anti-tracking options that it will bring through their Intelligent Tracking Prevention.

From what we could find out so far, the war is with Facebook.

Long story short, if you are running campaigns on Facebook Ads, data available from iOS 14 devices in Facebook Ads Manager will be limited:

• no more age, gender, region, and placement
• there will also be a delay in conversion reporting of up to 3 days
• some data will be only estimated based on statistical modeling

All these will be affecting targeting, reporting and ultimately the performance of campaigns at Facebook Ads level. Retargeting and dynamic remarketing will definitely become more difficult on Facebook.

But what about the tracking of your campaigns with a tracker?

Well, from the information gathered in the simulations we did so far we found out that tracking in CPV Lab Pro is NOT affected in any way by these changes! Tracking in CPV Lab Pro will work in the same way as before, conversions will be reported correctly and in real-time to the tracker and you can still see the same metrics from your audience.

This highlights again the importance of using a tracker for your campaigns in parallel with Facebook Business Manager (and especially a self-hosted tracking solution which offers great flexibility )! You will have accurate and real-time data in your campaigns in order to optimize them at any time!

How do you expect these changes to impact your business?

 

[Graybeard]

The changes will apply to cross domain tracking and re-marketing data from those domains as used by Facebook (probably search ads and some ad network's inventories too).

 

[Graybeard]

Since this thread was bumped by what I call a *babble-bot* (nonsense posts.) ...

NEW YORK, April 15, Apr 15, 2021 (GLOBE NEWSWIRE via COMTEX) -- NEW YORK, April 15, 2021 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.


As part of their efforts, Magnite and Adform measured monetization lift based on first-party identifiers, including environments that currently disallow third party cookies such as Firefox and Safari.

Someone is paying attention