I always call Google Local a "SHE". People often comment either thinking it's cute or they act slightly annoyed that I have the nerve to call Google, who everyone else thinks of as a 'he' a 'she'. It's become a bit of an industry joke. So I thought I'd share my rationale…
1st off I think of Google in general as a 'he', like most people.
I also think of the organic algo as a 'he'.
It's only Google LOCAL I refer to as 'she' and here are the reasons...
See it on Scoop.it, via Google Places Optimization & Local SEO News
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