An interesting argument appeared on the Jitbit blog this week. In it, the author alleges the default "above the fold" area of a Google search results page (SERP) is only 18 percent ?actual search results?.
This was, in fact, an interesting claim. The author's "reasoning" suggests on his 1280x960 resolution screen, the search results take up a box 535 pixels wide by 425 pixels tall, 18.5 percent of his window if you multiply the resolutions and consider square pixels to be the same as measuring something in square inches.
Yet it didn't stop there. According to the author, those paid search (PPC) ads aren't useful to him and neither are the rest of Google's properties, so they don't count.
The author continued to suggest that the page had "about 45" different links, highlighing the black navigation links, the "Sign in" button, all the UI elements, ad links and the search results. That's when his math gets fuzzy.
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.
