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Interesting.

• Point #1. there are 3 times as many mobile clicks -- at maybe one-third to half the cricks are in error.
• Point #2. less ad blockers are used in mobile browsers (very little really [so far])
• Point #3. some offers just convert less frequently and in smaller amounts as compared to desktop user conversions so they are worth less.

Read this thread I made last week https://www.affiliatefix.com/threads/propensity-and-affinity.154969/

right product for the neighborhood is a good analogy of this. Keep this in mind at all times ( I am thinking )...

I am starting to test first globally a small number then analyze  my landing page behavior in my server log -- I can see the User-Agent there from the ad's CTR. I am trying to move traffic to my white label website(s) (my offers) and I have Google-Analytics on the white labels -- so I can then analyze the behavior by GEO and Browser and version.

However, I am seeing that  propensity and affinity is playing a major role. If people actually like your offer they will register and buy. If they don't you will crash-and-burn. It's that simple in the end.

I would explore similar offers as well as other traffic sources in order to scale. You need to know if you just got lucky or this is a trend for you. Hopefully it is trending ...