Nowadays the popularity of incentive marketing increasing day by day. You can easily convert any traffic following ways:
Incentive Traffic in Games
We are living in a virtual age and a lot of online markets have been fueled by success with virtual currency to drive their user base up, and continue to get more interested consumers. The ability to purchase virtual goods and get access to virtual worlds has been the backbone of the online gaming industry. This allows users to stay intrigued and motivated to keep playing, all while giving advertisers a larger base to market to on a more consistent basis.
Content Unlocking
More recently, Content Unlocking has become a major player in the incent space as a traffic form. Content Unlocking and Content Gateways usually have a layered form over the actual web page that will prompt the user to complete an offer to gain access to the content of the site. This works well in the download and toolbar world, as many people are often searching for software or browsing download and torrent sites.
Long Term Success
The key for long-term success in working with Incent traffic is to make sure all sides are in full understanding of what is to be expected and allowed from the traffic source. Advertisers love the thought of paying less money for leads but need to be aware of the channels these users are coming from. Everything will be different on a case by case and offer by offer basis so it is important to have that be cleared up at the beginning of the business relationship.
- Points and Rewards based Virtual Currency
- Content Gateways / Content Unlocking
- Social Incentives
- Co-Registration / Offer walls
Incentive Traffic in Games
We are living in a virtual age and a lot of online markets have been fueled by success with virtual currency to drive their user base up, and continue to get more interested consumers. The ability to purchase virtual goods and get access to virtual worlds has been the backbone of the online gaming industry. This allows users to stay intrigued and motivated to keep playing, all while giving advertisers a larger base to market to on a more consistent basis.
Content Unlocking
More recently, Content Unlocking has become a major player in the incent space as a traffic form. Content Unlocking and Content Gateways usually have a layered form over the actual web page that will prompt the user to complete an offer to gain access to the content of the site. This works well in the download and toolbar world, as many people are often searching for software or browsing download and torrent sites.
Long Term Success
The key for long-term success in working with Incent traffic is to make sure all sides are in full understanding of what is to be expected and allowed from the traffic source. Advertisers love the thought of paying less money for leads but need to be aware of the channels these users are coming from. Everything will be different on a case by case and offer by offer basis so it is important to have that be cleared up at the beginning of the business relationship.