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i doubt it. CPC works where people are performing keyword searches and are therefore likely to click on one of the resulting selection of ads. most mobile ads are interruption events - banners, pops, etc - so the CTR is really small. that's why the mobile ad networks prefer the CPM model. they'd go broke if they used CPC.

[QUOTE="prosper202guide, post: 62200"] i doubt it. CPC works where people are performing keyword searches and are therefore likely to click on one of the resulting selection of ads. most mobile ads are interruption events - banners, pops, etc - so the CTR is really small. that's why the mobile ad networks prefer the CPM model. they'd go broke if they used CPC. [/QUOTE]

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