Link building: What's important and what isn't

[djbaxter]

What 456 billion links failed to show SEOmoz.org
November 10, 2009

SEOmoz.org has released the conclusions they've reached from analyzing the hundreds of billions of links and web pages they have indexed in their massive database, Linkscape.

...

I recommend you read the whole post, but here's the gist:

1. Get links from unique domains to your site.
2. Have the keywords in the domain name.
3. Have the keywords in the title.
4. Don't overdo it with the keywords.

Some of the common myths are busted in there too:

1. PageRank is the holy grail (the data shows it isn't).
2. On-page factors matter a lot (except for the page title, no they don't).
3. Subdomains with the keywords help (nope).

What's wrong with the SEOMoz study?

More here...

 

[amoona]

I totally agree the points. But I think they should get something deeper by analyzing billions of links

 

[Gummy56]

I think that sums it up really. Lots of different domains linking to your site with optimised anchor texts. Don't overdo it so it doesn't look artificial. Officially it is called "Natural" search engine optimisation