Now in my latest role as a B2B marketer for a regional business, I was excited to dive into some local work. The problem is, I didn’t do a great job keeping up with this specialization. I needed to ameliorate myself. I didn’t totally understand the Venice update, and there were changes with the packs that I didn’t totally follow. I was more experienced with optimizing local pages in Google’s general search, than for the more intuitive local packs.
At Mozcon 2012, Darren Shaw had one of the most useful presentations for me. I asked him some questions and decided to share the answers – hopefully if you’re at the same level as I am with local search, this will be very useful to you to too.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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