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Long Tailed KW Should Cost Less on Adwords???

bigcat1967

New Member
Just trying to find out about something.

Is it true if I had a long tailed KW w/ a quality score of 7 - the cost of it should be a lot lower?

For an example - one KW phrase I'm using in one advertisement is "Credit Card Processing for Small Businesses". This niche gets very low traffic but can get a high conversion rate. Google is saying it will cost me $24 per click to be advertised on the first page. I know that credit cards phrase is very expensive - but I thought it would be a lot less since it's a long tailed - or am I completely wrong?

Also - I used the match type [Credit Card Processing for Small Businesses] - it will cost me the same per click.

Wondering if someone can help me here...
 
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