Microsoft adCenter Labs Tools

[djbaxter]

Microsoft adCenter Labs Tools

Audience Intelligence Tools

• Demographics Prediction
  Predict a user's age, gender, and other demographic information, based on their online behavior
• Detecting Online Commercial Intention
  Predict customer intention to do a transaction based on their search queries or recently visited URLs
• Explore MSN
  Analyze publisher web site content and its audience for ad placement and targeting

Keyword Research Tools

• Entity Association Graph
  Explore the correlations among entities when they co-occur within a query or user session
• Keyword Service Platform (KSP)
  Keyword Services Platform (KSP) contains a set of algorithms that dig into various data sources and provide keyword intelligences through a set of Web services APIs
• Keyword Forecast
  Forecast the impression count and demographic predictions using a selected list of keywords
• Keyword Group Detection
  Given a word or phrase, find a set of similar words among the online queries
• Keyword Mutation Detection
  Detect frequent misspellings or alternative spellings of the same keyword in search query logs
• Search Funnels
  Analyze and visualize user search sequences in the form of funnels

Content Analysis Tools

• Ad Text Writer
  Automatically generate text ads for an input URL
• Content Categorization
  Classify websites into categories
• Context-Based Acronym Resolution
  Expand acronyms and abbreviations based on related search keywords
• Cross-Language Keyword Suggestion
  Suggest relevant queries in a different language based on the query logs
• Entity Analysis
  Analyze multiple-word entities in a search query
• Location Platform
  Demonstrate Location Intelligence technologies, such as query dominant location detection, local intent, and location-based query suggestion
• People Name Detection
  Detect names of people in a query
• Product Classification
  Classify products into categories
• Sensitive Webpage Detection
  Detect whether a Web page contains sensitive content