Microsoft Bings Yahoo

[temi]

Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for the rivals to make an all-out assault against the dominance of Google Inc.The 10-year deal announced Wednesday gives Microsoft access to the Internet’s second-largest search engine audience, adding a potentially potent weapon to the software maker’s Internet arsenal as it tries to better confront Google, the leader in online search and advertising.
Google tried to stop Yahoo from falling into Microsoft’s camp. Last year it formed its own proposed search advertising deal with Yahoo, only to be forced to retreat from that alliance after U.S. antitrust officials threatened to sue.


The extended reach will allow Microsoft to introduce its recently upgraded search engine, called Bing, to more people. The Redmond, Wash.-based software maker believes Bing is just as good, if not better, than Google’s search engine. Taking over the search responsibilities on Yahoo’s highly trafficked site gives Microsoft a better chance to convert Web surfers who had been using Google by force of habit.


source: Microsoft, Yahoo announce search deal - U.S. business- msnbc.com

 

[surreypcsupport]

I still don't think this pairing is going to be able to topple Google's dominance, particularly in sponsored links.

 

[Robster78]

I don't really understand this, I always thought that if a deal was done that didn't involve Microsoft actually buying Yahoo that the deal would be for MS to get the use of Yahoo's search technology, not the other way round.

Maybe the launch of Bing is more than just a rebrand and they've actually improved their search system, and they think its good enough to compete.

It amused me that they conducted the whole press conference without actually saying the word "Google" when it was obvious that's who they meant when talking about the competition and being an "alternative".