About the Campaign
ProPush.me client chose the PropellerAds ad network as a traffic source and decided to find suitable offers in Zeydoo. At first, he opted for a Fin Survey offer for mobile devices, but then added mobile game offers, too. Here is the overall info of his campaigns:- Traffic Source: PropellerAds
- Tracking Tool: Bemob
- Affiliate Network: Zeydoo
- Type of Offer: Fin Survey, Mobile Games with Free Trial
- Offer Payout: $0.01 - $4
- Dates: 17/05-20/06/2022
- GEOs: KE, GH, AO, NG, ZM, and more
So, he created a landing page and added the ProPush.me Smart Tag to collect subscribers and run an affiliate campaign at the same time. Besides, he used a BackButton script for his landing page, so a user clicking on the browser back button would be redirected to another offer.
Campaign Settings
Now it was time to create a campaign at PropellerAds. The client chose both PropellerAds traffic options: direct and brokers traffic, and here is what the other settings looked like:
Speaking about the traffic type, it was Pop Traffic — one of the best working traffic types for extra monetization with ProPush.me.
Campaign Flow: Part 1
The first results from the Fin Survey campaign with PropellerAds brought the overall ROI of -16% — not bad for a campaign without any optimization. Here are the stats for the first day of the campaign:
For now, the ProPush.me client has lost $30 but let’s see if ProPush.me has managed to compensate for it — at least a bit?
Here are the first results of extra monetization with the ProPush.me Smart Tag: it brought $24 within just a single day.
Now the losses from the main offer seemed not so disappointing anymore: only -$6.
Campaign Flow: Part 2
Two days later, the client found a large volume drop for his main offer. What is important, it had nothing to do with his Smart Tag from ProPush.me: here is the explanation from the network.
To make things up, he decided to optimize his campaign. He сreated campaign duplicates to target the most converting carriers and excluded the less profitable GEOs. Now he only had 9 GEOs left — with the original payout for each.
Here are the results of this move (the screenshot from the Bemob tracker):
The ROI became significantly better, especially for particular GEOs. And what about ProPush.me?
It kept bringing stable daily profit without affecting the main offer CR:
The ProPush.me client went on optimizing this campaign: removed some of the OS versions, particular browsers, and carriers, and created whitelists for the zones with ROI higher than -20%. In the end, the campaign began bringing about $10-$15 per day (not counting extra income from ProPush.me).
New Campaign
Apparently, the chosen Fin Survey campaign was not really profitable. Although ProPush.me did its job and kept bringing a pretty stable daily income, he wanted the main offer to convert, too. So he went to the CPA network again to search for more offers.This time he opted for mobile games with free trials. He set a CPA goal of $0,5 and created several campaigns with the TH GEO:
He used two landing page variants, with ProPush.me Smart Tag on both. The first results after testing (27/05-01/06) showed the following — we highlighted the profits:
Such a loss right after testing new campaigns is pretty normal, but might still be disappointing. Thanks to ProPush.me, this loss was fully covered:
What was even more exciting, he decided to test several new offers a bit later — and these tests brought him $50 per day from ProPush.me without any extra effort:
Final Results
The client shared his overall results for the last 20 days of his $100/day challenge: from 01/06 until 20/06. Here is a screenshot from Bemob:
So, the initial goal was a $100 per day income. The stats above imply he had only $64/day. Before claiming the experiment was a failure, let’s check out ProPush.me stats first:
And no, ProPush.me doesn’t spoil your offer’s CR: there might be no more than a 1%-2% CR drop. It’s almost always covered by your income from ProPush.me, though.
Hope you liked this case study — and look forward to seeing you at ProPush.me, boosting the profits of your campaigns!
