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IncogniTOwin!- check how to promote the contest campaign

 

On February 6th, the IncogniTOwin! contest started. Our publishers have the opportunity to battle for rewards. The contest's victor gets the iPhone 14, whereas the other participants will be granted Amazon gift cards of $250, $100 and $50. Interested in finding out more?

Contest was launched with straightforward rules: promote the Incogni campaign. All publishers with at least 5 conversions in the program can participate, and the individual who accumulates the highest number of leads will be declared the victor.

Details of the contest are available in the regulations.

Incogni  | Cybersecurity

Rate: 28% | Type: CPS | Conversion type: Sale | Countries: global | Preview: click

What exactly is Incogni?

Incogni provides a subscription-based service that allows users to delete their personal information from the databases of data brokers. The platform sends removal requests to multiple companies that may have the individual's data. This process is completed automatically, and reviews are conducted regularly to ensure the data is not re-added.

So the question arises - where and how to promote such a service?

Incogni - ideas for campaign promotion

Publishers may not have a pre-existing source of traffic and a reliable audience for Incogni's affiliate program since it isn't a typical dating or contest campaign. To make sure you have the opportunity to compete and vie for prizes, we have come up with some creative ideas.

Media buying

The process of media buying is essentially the purchase of advertising space, both online and offline platforms. How does this relate to affiliate marketing? An affiliate link must be made, along with visuals such as banners or images related to the product or service being promoted, and then you need to look for places to put them.

To make sure your creations are published, you could get in touch with the developers of the website you want to use and work out the details. Alternatively, you can look into various advertising networks. Here are a few of them:

Zeropark

When you register with Zeropark, you have the ability to create Domain, Pop, and Push campaigns. It is essential to select GEOs that Incogni operates in when targeting. Additionally, you can set the traffic type to Adult or Non-Adult, and acquire traffic from an individual source or a set of keywords.

ClickAdilla

By using ClickAdilla, you have access to a variety of campaigns such as Popunder, Interstitial, Banner, In-App, Push, Video, and more. Additionally, you can select the quality of traffic you'd like to receive (All, Medium, High), whether it is Adult or Non Adult-related, and even purchase traffic from third-party sources (Traffic DSP). Moreover, you can target your campaigns by country, device type, browser, operating system, language, IP2 location, and even by category (e.g. Technology & Computing).

TacoLoco

Tacolo.co is a marketing platform specializing in Push, In-Page Push, and Popunder promotions. It is not as robust as other services, but still offers a few useful targeting options. You can select Dating/Mainstream, as well as the device, OS, country, and language of your target audience.

Clickadu

Ads can be created for the Clickadu advertising network for a variety of formats, such as Banner, Push, Onclick (Popunder), Video, Skim and Instant Text Message (Dialog Ad). The system permits targeting by connection type, device type and manufacturer, browser and language of the browser.

Google Display Network

The Google Display Network (GDN) is a form of media purchasing that enables you to display ads on other websites.

Competitor-targeted CPC ads

Large companies often fiercely compete for potential customers, making use of search result advertising. This method of targeting users involves using terms related to their competitors, like a combination of the name of certain portals and a keyword, such as "[brand] opinions".

This type of advertising often aims to draw in the customer by presenting a message, such as "Why go for [brand] when Incogni is available?"

To boost the campaign, search for websites that connect data and capitalize on the emotional power of fear. For example, an advertisement saying "Do you possess a Google or Facebook account? These portals could have access to your personal information! Eradicate them quickly!" could be effective.

Paid advertising in social media

Organizing a promotional campaign on Facebook or Instagram using paid ads is an option. To be effective, it is essential to choose the right target audience.

When running a campaign, it is important to take into account the geographic region of the target audience, their age, and interests. For example, when targeting individuals interested in data and ICT security, the age should be set to the minimum required, and the geographic region should align with the campaign's GEO. Computers and electronics can be used as keywords for targeting.

This concept can be used to push the contest campaign. Adjust the settings and appeal to the emotions of the receiver. Try phrases such as "Secure your data from leaking" or "Allow experts to take care of your data security". Moreover, emphasize the advantages of the offer. For instance: "Incogni can help bring back the security, privacy and confidentiality of your data, even if it has already been put out on the web."

Organic activities in social media

Organic activities would involve publishing content on a wall, in a group or through videos. There are a variety of platforms to do this, from Facebook and Instagram to YouTube, TikTok and several messengers, such as Messenger, Discord, WhatsApp and Telegram.

One way to draw the eye of users to digital security is by making use of verbal cues such as "Erase your information from the web", "Prevent others from accessing your data" or "Concerned about what happens to your data?".