Need Help In Scaling Up An Adult Dating Campaign

[parveenk2013]

Hello everyone,

I'm kinda new to affiliate marketing and I want to share the data of a campaign I started this month and I'm looking for suggestions.

After some research, I started a campaign on 16th May. I created 7 banners and 3 LPs to get started.

Offer: Adult Dating DOI,
Payout: $5.
Target country: US.
Traffic type: Banner Display.

16 May:
Clicks: 132
LP clicks: 25
CTR: 18.94%
Conversions: 4
Payout: $20
Ad spend: $15.73
ROI: 27.15%

17 May:
Clicks: 62
LP clicks: 15
CTR: 24.19%
Conversions: 1
Payout: 5
Ad spend: $6.99
ROI: -28.47%

18 May:
Clicks: 204
LP clicks: 45
CTR: 22.06%
Conversions: 2
Payout: $10
Ad spend: $19.97
ROI: -49.92%

19 May:
Clicks: 24
LP clicks: 9
CTR: 37.50%
Conversions: 0
Payout: 0
Ad spend: $2.99
ROI: -100%

20 May:
Clicks: 109
LP clicks: 29
CTR: 26.61%
Conversions: 1
Payout: 5
Ad spend: $9.88
ROI: -49.39%

21 May:
Clicks: 72
LP clicks: 24
CTR: 33.33%
Conversions: 2
Payout: $5
Ad spend: $9.93
ROI: 0.70%

22 May:
Clicks: 95
LP clicks: 26
CTR: 27.37%
Conversions: 0
Payout: 0
Ad spend: $9.98
ROI: -100%

Overall:
Clicks: 698
LP clicks: 173
CTR: 24.79
Conversions: 10
Payout: $50
Ad spend: $75.51
ROI: -33.78%

When I launched this campaign, I got 3 conversions after spending just $4, then the results were not that good. After 4 days, I stopped 2 banners and 1 LP which were not working well. Rest banners and LPs performed almost the same.

I want to have your opinions on this campaign, should I kill it or optimize even further? Or should I test it on another traffic network? At this point I'm stuck if I should start working on a new campaign and play with it even further. Please share your opinions.

Thanks in advanced.

 

[Aditya007]

This campaign looks fine to me, it could be optimized for sure to gain some positive overall ROI. It's often wiser to go for a SOI offer with $3-4 payout rather than a high paying DOI. It'd help you to gain more data on your creatives and landers.

What's your traffic source? (looks more like trafficjunky to me) Your CPC is greater than $0.10 which in my opinion can be lowered during the optimization, the ~25% LP CTR and the conversion rate looks great as well.

 

[parveenk2013]

This campaign looks fine to me, it could be optimized for sure to gain some positive overall ROI. It's often wiser to go for a SOI offer with $3-4 payout rather than a high paying DOI. It'd help you to gain more data on your creatives and landers.

What's your traffic source? (looks more like trafficjunky to me) Your CPC is greater than $0.10 which in my opinion can be lowered during the optimization, the ~25% LP CTR and the conversion rate looks great as well.

Thanks for the suggestion. I'm choosing this DOI offer because it converts well, I've also tried SOI offers but they weren't even converting. I'll do some modifications in the funnel and try again for a week and give an update.