Need your help with OutBrain tracking

[OscarMike]

Hi all, I was setting up a campaign with OutBrain and they have a tracking form that confuses me.

It says

"Enter a suffix-style/UTM tracking code for campaign-level tracking and we'll append it to the end of all campaign
URLs automatically"

What does this mean?

I use BeMob tracking if that helps.

Thanks

 

[Ramboi]

Look on YouTube for a tutorial im sure you will find something helpful

 

[T J Tutor]

The UTM (Urchin Tracking Module) tracking codes are typically the suffixes containing the tracking variables that Outbrain will add to the Outbrain URL.

The variables are the specific data you want to track like:

Complete List of Outbrain Parameters for All Tracking:

Macro	Prefix/Suffix/UTM	Click Pixel	Impression Pixel	Definition
ad_id	x	x	x	Ad ID
doc_title	x	x		Document title
doc_author	x			Document author
doc_id	x	x	x	Document ID
ad_title	x	x	x	Ad title
publish_date	x			Publish date
req_id	x	x	x	Required ID
source_id	x			External source ID
promoted_link_id	x	x	x	External promoted link ID
time_stamp	x	x	x	Timestamp
campaign_id	x	x	x	External campaign ID
uuid	x	x	x	User ID
section_id	x	x	x	Referrer section ID
section_name	x	x	x	Referrer section name
publisher_id	x	x		Referrer publisher ID
publisher_name	x	x	x	Referrer publisher name
ob_click_id	x			Server-to-server multiple conversion ID
android_id	x	x		Android unique device ID
idfa	x		x	iOS unique device ID
campaign_name	x			Campaign name
gdpr	x	x	x	Value of 0 or 1 depending on whether GDPR applies for the click or impression. 0 = GDPR does not apply 1 = GDPR applies
gdpr_consent	x	x	x	An encoded value that includes the consented-to purposes and the vendor consent string.
gdpr_consent_ [IAB GVL ID]	x	x	x	An encoded value that includes the consented-to purposes and the vendor consent string.
gdpr_pd	x	x	x	URL parameter that indicates that the URL contains personal data. 0 = no personal data 1 = personal data is passed The default value of 1 is always passed for OB imps or clicks.
cid		x		Campaign ID
pc_id		x		Ad ID
did		x		Document ID
aid	x	x		Advertiser ID
origsrcid			x	Referrer source ID
origpubname			x	Original publisher name
origsrcname			x	Original source name
CPC		x		Cost-per-click (USD)
localCPC		x		Cost-per-click (reflective of campaign’s currency)

 

[Graybeard]

example.com/page.html?a={ad_id}&t={ad_title}
or utm_ <whatever
{} or [] or ## whatever they spec