We are glad to announce that we have added new ad formats for our RTB users!
ClickAdilla SSP, the platform that leverages real-time bidding (RTB) technology for programmatic advertising, has made all its ad formats available to its RTB users. This move means that advertisers and marketers can now buy ad impressions and clicks programmatically via DSP using any ad format via ClickAdilla Supply-Side Platform.
RTB is a digital advertising model that refers to the portion of the online ad market that uses an auction model to buy and sell ad impressions in real time. It is an automated process that leverages several methods to ensure the instantaneous placement of ads on websites and mobile apps. ClickAdilla's SSP works on the basis of OpenRTB protocol to send a bid request to the list of advertisers, who then respond with a bid price for the impression.
One of the benefits of RTB and programmatic advertising is that it allows advertisers to target their ads more effectively. Instead of placing ads on websites and hoping that the right people see them, programmatic advertising uses information about the user to place ads that are more relevant to them. This means that the user is more likely to engage with the ad and take action.
Choose Your Ad Format via RTB buying
With ClickAdilla's SSP, advertisers can choose from a wide range of ad formats to reach their target audience. Here are 7 ad formats available on the platform:Banner Ads
They are essentially rectangular ads that appear at the top or bottom of a webpage, or within the content of the page itself. Banner ads are a great way to promote brand awareness and to drive traffic to a website or landing page.
Native Ads
They are ads that are designed to look and feel like the content that surrounds them, resulting in a more seamless and less intrusive advertising experience for users. Native ads can be placed within the content of a webpage or within a mobile app, and are a great way to promote products or services in a more organic way.
Popunder Ads
Popunder ads are ads that appear in a new browser window underneath the current browser window. They are often considered to be a more intrusive form of advertising, but they can be highly effective if used correctly.
Web Push Ads
They are ads that appear as notifications on a user's desktop or mobile device, even when they are not currently browsing the internet. Web push ads are a great way to target users who are not actively searching for a product or service, but who may be interested in it nonetheless.
In-Page Ads
In-page ads are ads that appear within the content of a web page. This is an advertising display format and can appear on any side of the screen. In-page push doesn't need a subscription, so there are no restrictions for iOS users. The advertising push will be seen by all users who have visited the site.
In-Page notifications work according to a single scenario:
1. The user gets to the site;
2. InPage push instantly pops up on any device (or after the trigger is triggered)
3. The user sees the ad and clicks on it
*The notification will not disappear until the user clicks on the ad, closes the push, or reloads the page.
Video Ads
Video ads are a highly engaging form of online advertising that have become increasingly popular in recent years. Video ads can be highly effective at promoting brand awareness and driving traffic to a website or landing page.
Interstitial Ads
Interstitial ads are ads that appear between pages or screens within an app or website. They are often used to promote products or services in a highly engaging way, and are particularly effective at promoting mobile apps.
