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New Google Search-Based Keyword Tool - Find the Keywords you Missed

Linda Buquet

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<img src="http://affiliate-blogs.5staraffiliateprograms.com/wp-content/uploads/2008/11/blogtools.jpg" alt="affiliate tools" align="left" hspace="10" />Just in time for the Holidays a hot new keyword tool from Google called the "<strong><a href="http://www.google.com/sktool/">Search-Based Keyword Tool</a></strong>." If you have an Adwords account it will pull up your sites in the drop down box. Select the site you want to look at and the tool will give you other keywords you've missed complete with search volume, competition and bids required to get in the top 3.

Select 'other' and enter a competitor's site for competitive analysis. Oh and you don't need to have an Adwords account to use the tool and there isn't even any captcha. <strong><a href="http://www.google.com/sktool/">Click and check it out</a></strong>!
<strong>
Here is part of the write-up from the Inside Adwords Blog</strong>
<blockquote><strong><a href="http://adwords.blogspot.com/2008/11/announcing-search-based-keyword-tool.html">Announcing the Search-based Keyword Tool</a></strong>

"Keyword targeting can sometimes feel like a guessing game. Potential customers are performing hundreds of millions of searches on Google, most of which you don't even know about. With so many searches, you have to guess which ones might be relevant for each of your landing pages, and hope you find the right audience for your AdWords campaigns. That's where the Search-based Keyword Tool (beta) comes in. With this new tool you can get a better sense of what your potential customers are searching for and which keywords you should advertise on.

Here's the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website's content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities."</blockquote>
One hot featured you may not catch on your own that I just discovered, is the "800 most
commonly used keywords." I found several great key phrases for a new niche I'm researching.
<a href="http://www.google.com/support/sktool/bin/answer.py?answer=117187&amp;topic=16542">Here's how to use that feature</a>.

Search Engine Land has a good write-up about the Search-Based Keyword Tool and some screenshots.
<blockquote><strong><a href="http://searchengineland.com/googles-new-search-based-keyword-tool-15525.php">Google’s New Search-Based Keyword Tool Tells You What Keywords You’re Missing</a></strong>
"Baris explained that the value in this tool is that it gives advertisers a look at keywords that they are currently not advertising for, that might bring in a positive ROI. For example, a site that sells watches can use this tool to find a popular model or brand that they are currently not advertising for.

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site’s domain and click go."</blockquote>
 
Have fun playing. Let us know what you think.

I just got a list of KW to add to my 5 Star campaign. Gotta like that! :p
I thought I'd found them all.
 
Well after experimenting last night. It's definitely an interesting tool. I'm not too sure about some of the keywords it recommended for my sites but, it does make you think a little deeper. Definitely worth checking out.
 
MI
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